This week: Tips For eCommerce Holiday Sales, Instagram’s New Sticker & SEO Insights Of The Year.

The Week In Internet Marketing

Happy Tuesday!

This week we are back again with more internet marketing news; we’ll be covering tips for effective social media marketing for e-commerce holiday sales, Instagram’s new ‘countdown’ sticker, and utilizing site search data to improve your awareness campaign.  Lastly, we will cover content marketing in 2019, and highlighting some SEO insights from Google. Let's dive in!

5 Tips for Effective Social Media Marketing to Boost Your eCommerce Holiday Sales in 2019

It’s the most beautiful season of the year; the holiday season is here! This is time for marketers to invest some more time than usual in holiday marketing campaigns. Present marketing campaigns are stronger when they are made festive for the 2019 holiday season.

In his article, Ronak Meghan gives us some tips on how to boost e-commerce sales this holiday season. To begin, plan your holiday marketing campaign way in advance to avoid last minute rushing. Target your audience correctly; the best way to do this is doing thorough research and creating a persona based on characteristics, attributes, and buying habits. Add some holiday spirit to your store by applying graphics design to create a festive ambiance.
During the holiday season, handling multiple social media channels can be little overwhelming. Hootsuite is commonly used by companies to monitor and manage social media channels. Buffer and Lithium are the other two tools that can be used. Your social channels can get highest traffic holiday season through paid marketing efforts.  Run some paid (sponsored ads) on Facebook, Instagram, Twitter, and other relevant sites for your e-commerce niche support the organic campaign.

Lastly, think about hiring professionals to manage your social media channels. Experts at TechWyse can help you manage your social media channels, so contact us here.

Instagram Adds New 'Countdown' Sticker to Instagram Stories

Instagram has added a new 'Countdown' sticker, which displays a timer for a chosen event.  Matt Navarra and the team from later give their rundown (and screenshots) of the new functionality. This new countdown sticker is now available in stories and can be used by anyone, individuals and brands. You can customize it for your story by selecting the 'end date' and the time of the countdown, and the colour of the sticker. As a brand, you can set reminders for your upcoming product launches or sales events, and connect with your audience by keeping them updated and aware of your major events.

There's a wide range of ways in which this could be used - set up reminders for an upcoming Twitter chat, prompt users to review their settings, help your audience stay on track with upcoming events - and many more options to consider.

Utilizing Site Search Data to Improve Your Awareness Campaigns

In this article, Jose Martinez discusses how PPC advertisers can improve awareness campaigns by utilizing site search data.
Custom intent audiences can be used to test new audiences in your display or video campaigns.  For a display ad group, start adding the search terms you want to be grouped. Google will then give you ideas of other keywords you could add to our audience. For video ad groups, on the other hand, Google Ads won’t provide suggestions.
Keep seasonal timing in mind, as it can impact your awareness campaign. If you find out that a group of people in the past three years have looked up for the same particular product during a specific season, you can use this data and apply it to your creative ad.  While remarketing your audiences, Google Analytics is the most valuable tool. You can create audiences in Google Analytics from so many metrics that the platform tracks. If enough users are looking for specific products, you can build an audience of those site searches, and remarket to those users with display ads showcasing that exact product.
PPC advertisers can use all the information they get from site search intent not only to reach more audiences but to build a keen awareness of the product and services of their campaign.

Content marketing for Google SERPs in 2019

As we are wrapping up 2018, there is one thing we can predict about 2019 for sure is that content marketing will become more important than ever. This article explains some of the advantages of using a featured snippet in content marketing as it generates more clicks, more visibility and a higher conversion rate. Practically an SEO dream come true, right?.
Your content needs to answer the questions that people are asking. Visual content can answer these questions too, but more appealingly.
You can create content for different reasons and different audiences, but with Google's growing demands, we need to consider all of these factors at various stages of content production.
Google has purposefully created the featured snippet to help people. So, if you excel at helping people, you could excel in creating some valuable content.

Top 36 SEO Insights of the Year from Google's John Mueller

As 2018 comes to a close John Mueller from Google gives us some SEO insight.

He provides us with some insight on Mobile-First; sites that are switched to mobile first needs to make sure that mobile versions aren't oversimplified & include relevant content that helps Google understand the page. He also touched on content and pointed out that there are no differences in how content in the HTML is treated depending on whether or not it’s visible by default.  Later in crawling, he thinks we need to ensure that scripts in the page header don’t close it prematurely.
Read on for some more exciting insight by John Mueller on SEO from JavaScript, linking to structured data.

It's a competitive market. Contact us to learn how you can stand out from the crowd.

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