This week: Targeted SEO, PPC Geotargeting & Social Media Marketing Tools

The Week In Internet Marketing

Happy Tuesday!

This week we are back again with more internet marketing news; we’ll be covering targeted SEO, geo-targeting for PPC campaigns, and Instagram’s new link option for stories. Lastly, we’ll take a look at how to organize social media marketing tools and twelve content marketing trends.

Let's dive in!

Targeted SEO: Here’s how to grow a page from 200 visits per month to 30,000

In this article, Andrew Dennis discusses several strategies that brands can use to increase their site visits from 200 per month to 30,000 in just six months.  The first step in this process is to identify your organic traffic opportunities. You will need to compare yourself with competitors and determine how they are earning organic traffic.

Once you have identified opportunities for organic traffic, your second step will be to create a new page or optimize an existing page. In this step, you will recognize that you may have a page on your site that has the potential to capture new search opportunity, but just slightly missed the mark. Now, you can optimize your page to achieve that potential opportunity. That said, there may be some on your site that may require you build a new page entirely.

In the third step, you’ll need to identify content on your site where internal linking opportunities exist and secure valuable backlinks. Once you have secured your backlinks, you will move to the fourth and final step: scaling your performance.

Here, you’ll need to identify the most critical search opportunities available for you. You can then analyze all these opportunities, and address them in the future to drive more traffic to your page.

SEO is not a short-term process, but with the right strategies and consistency, you can reach higher and better results of organic traffic.

A Guide to Geotargeting for Better PPC Campaigns

In this article, we get a better look at geotargeting and how it benefits not only PPC campaigns but also marketing plans as a whole. Geotargeting refers to the practice of delivering different content or advertisements to consumers based on their geographic locations. Geotargeting can help with budget optimization, reporting, and aligning insights with other marketing channels.

When starting your geotargeting campaign, always begin with one or a few locations, rather than many locations at once. You could launch in a couple of countries, states, regions or even go more granular targeting specific ZIP or postal codes. Once you know how your campaign is performing based on location, you will find out which areas generate the most leads and the area where you have the least traffic.

Keep these geotargeting tips in mind when planning your next PPC campaign:

  1. Avoid unnecessary hyper-targeting
  2.  Split your campaign by time zones
  3. Group similarly performing markets together
  4. Target important markets separately from the rest
  5. Set up a scalable naming convention
  6. Don't forget to identify  negative locations
  7. Choose the right targeting method

Instagram Adds Option to Link to Instagram Stories, Expands Stories Promote Tool

Recently, Instagram has rolled out a new option that will enable brands to add a direct link to their website in their Instagram stories. This is a new way that brands can boost awareness and create more generate more leads from Instagram.

For brands looking to maximize their investment in IG stories, this is a huge win. Given this update, it's surprising to see how Instagram can replicate everything that Snapchat has already done in the past. This new update can be hugely beneficial for brands since it provides another avenue to boost interest in your content.

How to Organize Social Media Marketing Tasks: 3 Tools

In this article, Ann Smarty discovers three essential tools that every social media manager can use to organize their social media posting, monitoring, and campaign execution tasks.

As a social media manager, it can be quite challenging to keeping your social media channel active with meaningful content. ContentCal makes the task of scheduling your social media posts more accessible. Once you have completed setup, you can invite your team members and start planning your social media content to make sure you post every day. One of the best things about ContentCal is that it’s efficient and affordable.

Social media listening is highly underrated, even though it should be one of the most crucial parts of your marketing plan. Through social media you can build a positive online image, winning back unhappy customers, and foster loyalty amongst followers.

Monitoring a number of many social media accounts at one time is not an easy task, and for more prominent brands with many followers, it can be hard to capture important mentions and address. SentiOne can relieve this hassle since it makes monitoring much more efficient. It alerts you instantly if your brand is mentioned.  It provides all variations of your brand name, uses an asterisk (*) to get all forms of the keyword you are looking for, use quotation marks to monitor phrases containing more than one word in that exact order.

Social media marketing can be a bit overwhelming sometimes, but the right tools and little organization can make the job easier. And of course, a professional expert like us can always help you to plan your social media strategy.

12 Content Marketing Trends That Can Help Your Brand Stand Out

In this digital age, it’s a necessity to create content that will stand out from the crowd and will help you build a strong brand personality. This article will take you through different content marketing trends that can help your brand to stand out.

Artificial intelligence can help you deliver hyper-personalized content for viewers, and speaks directly to the consumer’s needs.  Create evergreen content that is well-crafted, and speaks about your services and brand. This evergreen content can be published again in future when you might be running low on new content. Content that can convert viewers into paying customers is.  Brands must transition their evergreen content to more engaging formats like short videos, podcasts and interactive games to keep audiences interested.

Content that’s tied with breaking news in the industry is also well accepted by audiences — it shows that your company is keeping up with the latest trends, and is always up to date.

Click here to read more latest trends in content marketing.

It's a competitive market. Contact us to learn how you can stand out from the crowd.

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