This week we are back with more internet marketing news! Today, we’re looking at social media content ideas and examples for brands, how we can create square videos that stand out, and some quick and easy tips to skyrocket your blog content. Lastly, we’ll look at six key content performance aspects that Google Analytics can’t measure and SEO strategies to position your site for a successful start to 2020.
Here are some updates and news on internet marketing for improving our SEO skills!
We all love to see something new every day. Likewise, on the internet, users like to engage with fresh content. We know that most of these users are found on social media platforms. So, it is essential to post new content on these platforms. However, it can be challenging to find fresh social media content ideas when you have to post something every day on various platforms. Grabbing users’ attention with quality content is vital if you want people to engage with your brand — people should be excited about your next post! After all, users who frequently engage with your posts can later become your customers.
If you want to be ahead of the curve, read the article and find out solid content ideas for each major social platforms!
It is no surprise that brands and businesses of all sizes are jumping on the video marketing bandwagon. Today, people are more interested in video content due to a reduced attention span. But as with other forms of content marketing, if your video doesn’t stand out, it’s likely to get lost in social media feeds. So, how can you get people to stop scrolling and instead watch your videos? Leveraging the power of square videos on social media feeds can be useful. But why square videos? Square videos take up more space in the feed, so it’s more likely that your target audience will see only your video on the screen, especially on mobile. Horizontal video, on the other hand, will share screen space with someone else’s content, making it easier for users to become distracted by the surrounding content.
Read the article to find out useful tools and ideas that will help you get the job done in no time!
As content marketers, we must create remarkable content that serves long-term needs for a company and obtains natural links through an authentic amplification process. The process involves sharing them across social channels, and by reaching out to authors or journalists. The ultimate way to develop ongoing shareable content is through a blog. Quality blogs are vital for strong SEO. Blogging can help in building long-term success. So, to get the job done, you will need an overall SEO and content strategy along with expert writers.
The article comprises of 101 tips that can help you skyrocket your blogging efforts!
Google Analytics is one of the most popular traffic analytics tools for websites, it has a few drawbacks when measuring content performance. Analytics was built to track traffic for eCommerce and content sites. It provides marketers with data on the type of audience, how they arrived, what they did next, and other such questions. But, today’s content marketers are looking for ways to measure and understand much more than that. Marketers are looking for a more specific understanding of their blog performance.
Read the article to find out why Google Analytics can’t measure your content performance properly and some tips for overcoming these shortcomings.
As the year is closing to an end, it is time for a fresh start. Marketers will need to update their SEO strategies for the upcoming year. As your current SEO strategy winds down, now is the time to position your site for a successful Q1. If your strategy is focused on link acquisitions and manual outreach, now is the best time to shift some of your efforts to other areas.
Read the article to know what all areas you can improve as you prepare for the new year!