Internet Marketing March 9th, 2021
Have you recently been worrying about why your business isn’t performing as well as your competitors? Part of the problem could be that you aren’t keeping track of all the changes and updates that happen almost every day in internet marketing.
Fortunately, TechWyse is here to help! Today we are back with the top updates that happened in the past week of internet marketing.
Let’s take a look!
Pinterest is here with its new video ads tool, Pinterest Premiere. It is likely that with this latest video ads tool option it will be even easier for advertisers to target their audience based on demographics and customer interests. Pinterest has made numerous changes to its ad tools that allow more insights into ad campaigns’ performance.
With Pinterest Premiere, marketers will be able to align video ads, which will in turn facilitate broader reach and improved audience targeting. 2020 saw a rise in video content among Pinterest users, with over a billion videos shared on Pinterest every day. So, this is a perfect time for advertisers to focus on building their audience sets using the latest video ad tool updates.
Keeping track of what your business is doing and what is being said about it online is very important. Helpfully, Search Engine Journal has written a blog that curates the top 12 tools that will help you understand how customers interpret your business online.
Your online reputation is extremely important, and can badly affect your business if not handled well. So, making use of the tools mentioned in this blog can help your brand have a positive reputation among your audience, which can ultimately improve your conversion rate.
Read this blog to learn more about excellent tools like Google alerts, social mentions, SEMrush, and SentiOne, and find out which would suit you and your business best. You can also contact our team at TechWyse, and we will help you analyze each tool and find the perfect fit!
The growing popularity of online shopping has resulted in most social media platforms releasing updates that help improve the in-platform shopping experience for users. With Instagram and Facebook rolling out many new features, Twitter is now on-pace with their new card type for eCommerce, which displays a large ‘Shop’ CTA button that then links the user to the transaction page.
The Twitter card will include a product description and price, and will contain a large, easily visible ‘shop’ button that should increase click-through rates. With all the updates coming to Twitter to enhance users’ shopping experiences, it is advisable that advertisers continue to include Twitter in their marketing strategies.
If you have been seeing an improvement in your page speed score since March 3rd, it is likely unrelated to any changes/enhancements you have made to your website. Instead, it is probably due to the specification changes Google has made that have resulted in better page speed scores.
The page speed insights that report a website’s speed feature two types of reporting: Lab and Field data reporting. The increase you might have seen in your page speed is because of the changes in how lab data and field data fetch information, and is broadly due to a switch to using the http/2 protocol for connecting to a web page. It’s important to not misinterpret the improvements in page speed scores, and to continue putting efforts to improve your webpages.
Almost everyone uses social media these days. As a result, most brands know how important it is to have a strong social media presence. Undoubtedly, social media has become a powerful tool for businesses to target customers and convert them, thereby maximizing ROI.
This blog from TechWyse discusses some strategies to boost your business’ presence on the various social media platforms. We discuss how to put together a plan, choose the media that will help your brand grow, figure out when to post, and manage your followers.
You can also contact our team to understand how to better target audiences on social media to get the results your business deserves.
With Pinterest adding new features to improve the marketing experience on its platform, businesses should be trying their hands at the latest Pinterest Premiere video ads, which generally allow for better audience targeting. Next, we saw the top 12 tools that can help businesses track what their audiences are saying about them online with a helpful a list of tools. After that, we learned about the new features on Twitter that have been designed to enhance both users’ shopping experiences and businesses’ audience reach. Then, we heard that some Google tracking modifications may have increased our web page speeds. Finally, we learned some tactics to better plan our social media presence and strengthen our brands.
We will see you next week! Until then, stay updated with our blogs on internet marketing.