Welcome back! Congratulations to Majestic SEO on their recent nomination for two separate European Search Awards in the Innovation and Best SEO Software categories. There is some interesting news this week including: 17 SEO Myths You Should Leave Behind in 2014, Google Acquires Spider.io To Help Spot And Stop Online Ad Fraud; The Future of Sales: 5 Predictions from LinkedIn’s SVP of Sales, Mike Gamson; SeaWorld vs. Blackfish: A Crisis PR War Rages On Social Media; and How to Protect Your Website from Negative SEO.
Let 2014 be the year of putting aside SEO myths that only stand to hurt your business. With this handy download guide you will learn SEO strategies that really work and learn to separate fact from fiction.
Google continues to make acquisitions aimed at improving the AI of their various services and London-based Spider.io is the most recent. A startup specializing in weeding out fraudulent clicks around online video and display ads as well as identifying bad behavior. Specifically the software is designed to detect attacks from malware-infected PCs.
Touching on everything from mobile productivity to the changing face of enterprise sales, this article lays out five predictions for the future of sales and encourages sales teams to “be like Batman” by remaining connected to the market. They must be prepared to make their move at the right time by watching for appropriate social signals.
Demonstrating just how powerful negative social media attention can be, SeaWorld is currently engaged in a desperate campaign to fight the negative image created by the documentary Blackfish. They have received a flood of negative commentary in response to anything they have published to its social channels and are facing a PR crisis.
Laying out the basics of how negative SEO works and what you can do to protect yourself, this article delves into the murky world of black hat SEO in order to educate business owners about the risks.
Additional interesting articles from the past week:
Find Out When That Email You Sent Was Read
Employees Are More Productive When They Can Tweet
Business Names Google Places Quality Guidelines Updated
Conversion & Device Insights Come To Google AdWords Top Movers Report
Facebook Looks To Help Advertisers Sharpen Their Aim With Launch Of Core Audiences
Introducing the AdWords Landing Page Grader: Find Out If Your Landing Pages Are Worth the Click