Hello and Happy Tuesday!
This week in Internet marketing, we’ve gathered some of the most helpful and interesting articles from across the web. We’re looking at how to increase conversions through responsive design, as well as how to fix issues with Facebook ads, and tips for launching your first remarketing campaign. We’re also looking at how to adjust your local SEO strategies, as well as how to create a content marketing strategy that aligns with your long-term goals.
Responsive design has many benefits, most importantly improving user experience by creating a smooth transition across any device. However, when done improperly, responsive design can create more problems, especially when it comes to your conversion rates. This article highlights the basics of implementing a responsive website design that takes into account the intent of the user. Scaling images correctly, creating a navigation bar that highlights contact information and includes a search bar and keeping your mobile-website copy brief are all ways to optimize your mobile-website design. You should also remove pop-ups and image overlays and create a clear call-to-action.
Many marketers turn to Facebook ads for their campaigns. However, despite the many benefits of using Facebook to reach a target audience, many marketers have trouble finding success with their ads. Thankfully, there are several tactics you can use to boost your conversion rates. Target your Facebook ads by your market’s age, gender, location, interests, hobbies and more, and adjust your bidding amount. As well, create a more enticing ad using clear copy and a call-to-action. Experiment with these different strategies to see which garner the best results.
Remarketing is one of the most effective methods to boost conversion rates. If you’re planning on launching your first remarketing campaign, there are some important steps to take. Define your audience and who you want to target, such as website visitors from a specific date or to a specific page, or a custom combination. Determine the length of your remarketing period, create ads and install your code. Lastly, you’ll want to test your ads, lists, landing page, cookie length and more to ensure your efforts are achieving results.
Local rankings are competitive, and require you to put time and effort into all areas of your marketing campaign. There are many strategies you can implement to ensure you’re performing well locally on search engines. You’ll want to make sure you’ve fixed any issues like duplicate listings or unrelated keywords, and report any spam to local results by competitors. As well, you should continue to optimize for organic rankings and prioritize reviews. This article also suggests link building and correcting any user experience issues that would make it difficult for you to rank highly against competitors.
Choosing the right content topics that contribute to your long-term marketing goals is crucial to your content-marketing campaign. Each post should work together to achieve the same goal, so you should ensure each piece of content has a clear intention, whether it’s lead generation, brand awareness or engagement, for example, and the topic should reflect the needs of your audience. As well, you should ensure you’re using a variety of content to create a more well-rounded campaign, and use a content format that best engages your audience to achieve the best results.