Hello and Happy Tuesday!
This week in Internet marketing, we’ve gathered some of the most helpful and interesting articles from across the web. We’re looking at an SEO’s guide for troubleshooting problems, as well as tips for writing better content in less time, and the importance of good, white-hat link building. We’re also looking at the key metrics for measuring content success, as well as a checklist for understand a drop in rankings.
It happens in Internet Marketing every day. You do thorough keyword research, you optimize your content to send all the right signals to search engines, and you work your tail off getting those highly coveted backlinks from authority figures in your industry. Yet somehow, your rankings are still sliding. The problem is that a lot of people don’t realize what they’re doing wrong with their SEO strategy, so they don’t know what they need to work on fixing. In this article, SEJ takes a look at some common SEO mistakes and discusses what you can do to get back on track.
We hear it said all the time, “Content is king.” And that still rings true when it comes to Google and other big-wigs in the search engine world. But when there’s such a large importance put on having new, fresh, updated content on your website, how the heck are you supposed to find the time to do it? Or to come up with topics that are still engaging and interesting to your readers? Content burnout is something that a lot of Internet Marketers feel almost monthly, but this article has breakthrough tips and tricks to help you overcome your slump so you can create killer content on a daily basis.
The internet is all about building connections, and for SEOs, that means building backlinks from other sites to draw in more users and boost rankings. But effective SEO link building has to employ white-hat tactics because any underhanded, black-hat measures will ultimately come back to bite you. It’s just as important to create links that are relevant and useful to the user, so that when people do click through from another site to yours, their needs and expectations will be met. Be honest with yourself about the expectations of the user and the value your site provides. In your link-building outreach strategy, go the extra mile and research the site you’re hoping to get links from.
Measuring the success of your content is not a straightforward task. There are many different metrics you can look at and many angles to consider. This article breaks down some of the top priority key metrics you can review to determine the strengths and weaknesses of your content marketing campaign. The number one key metric is social shares because it’s a useful indicator of the relevancy of your content for your target audience and community. You can also measure the engagement of your audience with the “time on page” metric in Google Analytics, and by monitoring your click through rate on CTAs.
If you find you’re dropping in rankings on high-volume search terms, don’t panic. You can diagnose the problem, test a few different solutions, and get yourself back on track and doing better than ever. For many websites, some of your backlinks will have a particularly strong impact on your link profile, and if any of those essential backlinks gets deleted or become temporarily unavailable, this can have a sudden and negative effect on your rankings. Your drop in rankings could also be the result in an algorithmic change or a penalty from search engines. It’s very important to monitor updates from Google and to check your Search Console regularly.