This Week in Internet Marketing we’ve gathered some of the best stories from the web. We’re looking at how visuals can improve your content, email marketing tips, and ways to personalize your PPC strategy. We’ll also be looking at how you can improve the user experience on your website and ways to boost your social media presence.
If you read blogs from a number of years ago, you will notice that many of them are text only. Since they were considered online journals, they didn’t include many visual assets. Today, visuals play a crucial role for your content. Our brain processes visual information much faster than text, which is why we remember information from videos and pictures more than text. In order to encourage your readers to engage with your content, you need incorporate visuals that are simple, yet attention grabbing. Take a look at this article to see how you can improve your content with visuals.
Email marketing has often been a neglected strategy for businesses. With an estimated 2.6 billion email users in 2015, email marketing needs to be part of your strategy. In addition, email is an important medium for people to communicate, whether it is for personal or business purposes. Therefore, optimizing your email marketing efforts can encourage more interaction and conversion for your business. When crafting a strong email campaign for your business, it’s important to consider several factors, such as the time, subject line, content, and layout of your design. Check out this article for a few ways to optimize your email marketing efforts.
Did you know that 74% of online consumers get frustrated when they see ads that are irrelevant to their interests? Not only are your online consumers annoyed with the advertising, it can also attract bad leads for your business. In order to ensure that you’re attracting the rights leads, you want to personalize your PPC strategy. When you personalize your PPC ads, it tailors them to audiences that are more likely to be interested in the products or services you’re offering. With custom audiences, geo-targeting, and segmentation, you can target specific demographics and audiences. If you’re looking to increase your ad relevancy, take a look at this article to see how you can personalize your PPC strategy.
User experience is crucial in today’s digital marketing world. When users are accessing your website on different devices, you need to ensure that your website is showing up properly. Whether it’s on a desktop, laptop, or smartphone, your website should be able to function properly. The experience your user has on your phone can directly affect their actions on your site. If you’re not creating the website with your users in mind, you could risk losing potential customers. Check out this article to see how you can create a useful website that visitors want to stay on.
When social media platforms were first released, there were only a number of people using the platforms. With the increased popularity of mobile devices, accessing social media has become much more convenient. Keeping up with constant changes and staying up-to-date about your favourite brands and people is much easier. For businesses, social media is a great opportunity to connect with potential customers and current customers. Check out this article to see how you can enhance your social media profile and increase your social presence.
Check out these five additional articles for more Internet marketing news!
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