This Week in Internet Marketing, we’ve gathered some of the best articles and stories from the web. We’re looking at how you can compete with big brands in PPC, the psychology behind high converting sites, and the power of YouTube. We’ll also be looking at some horrible home page mistakes and ways to get more comments for your blogs.
As a small business owner, competing with big companies that have an unlimited advertising and marketing budget can seem extremely frightening. Just because you don’t have an unlimited budget at your disposal, it doesn’t mean you can’t win for the top ad spot in search engine result pages. In order to compete with these large companies, you need to implement advanced strategies such as discovering hyper-targeting keywords, highly-targeted placements, and understanding your demographics. Take a look at this article to see how you can compete with big brands in PPC and still grow conversion volume.
We all know the basis of creating a good website that converts. However, we want more than just a good website, we want website that can drive high conversions and leads for your business. If you understand the psychology of your audience, you can create pages on your website that can trigger them to convert. Whether it is utilizing social proofs, simplifying your designs and form field, or placing your call to actions in a strategic way, they can all influence the way your audience reacts to your website. Check out this article for to see how you can use psychology to create high converting sites.
YouTube has over a billion users and each day, they watch hundreds of millions of hours on YouTube. In fact, YouTube on mobile alone reaches more individuals between 18-34 and 18-49 years of age more than any cable network in the U.S. With mobile on the rise, the number of YouTube users is only going to increase. Optimizing videos on YouTube can put your brand in front of a large audience. It gives you the opportunity to engage with millions of visitors and allows you to showcase your products, services, and expertise in your industry. If you want to see how you can optimize your videos on YouTube, take a look at this article for some tips and benefits.
How often do you go to a website and find yourself lost on the home page because you can’t seem to navigate around and find what you need? You’d be surprised at how often this can happen. A lot of the times, we make mistakes on our homepage that is driving visitors away. Aesthetically, we may think that it looks great, but we’re not designing it with the visitors in mind. Sometimes, having too many features or too few can cause a bad user experience. In addition to the look of your website, the keywords on your site can also affect its performance. Check out this article for 10 mistakes you might be making on your homepage.
Blog continues to be a powerful tool for many businesses. Not only does your content help you in search engine optimization, but it can boost your brand awareness and increase traffic to your site. In fact, B2B marketers with blogs have resulted in 67% more leads than those that do not have one. It’s evident that blogging increases trust and ROI for your business, but how can you engage readers to comment. Blog comments allow you to receive feedback from your readers, build relationships with commenters, and boost engagement by encouraging other readers to comment as well. If you want to increase blog commenting and engagement on your blog, take a look at this article for some useful tips.