Internet Marketing May 19th, 2015
This Week in Internet marketing, we’re looking at remarketing lists for search ads and the benefits of RLSA for your business. We’ll also be looking at SEO best practices for your business, how colour can increase your conversion rate, and the power of “how to” videos on YouTube.
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Remarketing List for Search Ads is a feature in Google that allows you to customize your search ad campaigns for people who have previously visited your site. RLSA allows you to tailor your bids and ads to visitors that are searching on Google. According to Google, companies have experienced positive results and positive conversion from RLSA. Take a look at this article to learn more about Remarketing Lists for Search Ads.
RLSA is an underused strategy that encompasses many benefits. They are different from traditional display marketing, as RLSA are displayed to users who were actively searching on Google for the keywords you are bidding for. Remarketing List for Search Ads allow you to better tailor your search campaigns to high-quality and valuable users. Find out more about the benefits of RLSA in this article!
As technology continues to improve, SEO is also at a constant state of evolution. When implementing a strong SEO strategy for your business, tactics that were effective a few years ago could probably result in a penalty from Google. Although links and content are great for SEO, it’s about the quality of your content and backlinks, not the quantity. Take a look at this article for a list of SEO best practices and things you should avoid to boost your SEO.
Having a deep understanding of psychology can be beneficial for business owners and marketers. For example, the colour of your title, call-to-action, or background can all affect the way visitors interact with your site. By understanding the psychology of colours, you can choose one that can generate positive results for you business. However, colour preference varies between individuals. Take a look at this article to understand how you can use colours to increase conversion rates for your business.
According to Google, searches that are related to the term “how to” on YouTube are growing 70% year over year. In fact, there are more than 100 million hours of how-to content have been watched in North America this year. When it comes to creating videos for your business, how to videos is a popular way to boost your online and social media presence. Take a look at this article for the growth of search on YouTube.