This Week in Internet Marketing 2015 05 12

Mobile Search Optimization

This Week in Internet Marketing, we’re looking at mobile search optimization tips, the continued impact of mobilegeddon, and local SEO strategies for your business. We’ll also be looking at how your content resonates with different customers and the benefits and challenges of integrating your SEO and content marketing.

Mobile Search Queries Start to Surpass Desktop: Here’s What You Can Do About It

Mobile search queries - search optimization tips

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This Week in Internet Marketing 2015 05 05
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Recently, Google announced on their official AdWords blog that there are more Google searches on mobile than there are on desktop in 10 different countries. With more people using mobile devices, the number of countries experiencing this will only increase. Therefore, businesses need to optimize their website and content for mobile searchers to avoid losing possible sales. Check out this article to see how you can ensure everything on your website works for mobile.

Mobilegeddon Is Beginning, Not Ending

Google Mobile-Friendly Algorithm

Although the Google mobile-friendly algorithm update has finally rolled out, marketers believe that this is only the beginning of mobilegeddon. Since Google’s objective is to provide relevant search and great user experience for users, it’s been theorized that Google will continue improving their mobile-friendly algorithm. A mobile-friendly website is only one way to improve mobile experience. There are other issues that mobile searchers are experiencing, including site speed. Take a look at this article to see how websites are impacted by mobilegeddon and the possible future of mobile updates.

Local SEO Strategies That You Need to Implement Right Now

Local SEO Strategy

Most searchers don’t go beyond the first page of search engine result pages. If your website isn’t showing up on the first page, then you’re losing a significant amount of businesses. This also applies to searchers that are looking for businesses in their area. Therefore, optimizing your local SEO strategy is a great way to improve your visibility and ranking on SERPs. If you’re looking to increase brand awareness and reach in your servicing area, you can consider using social media to compliment your SEO strategies. In fact, Google+ and Google My Business can provide a number of benefits to increase your local exposure and help your website get found. Check out this article for different ways to optimize your local SEO strategy.

The Generational Content Gap: How Different Generations Consume Content Online [Infographic]

how-different-generations-consume-content-online-infographic

The term “Millennial” has been trending for a while now in the Internet marketing world. Many businesses are trying to adjust their strategies to cater towards this generation. However, different generations react to specific content differently. A long, informative post that works for Generation X may not have the same positive effect for Generation Y. In fact, baby boomers spend more time consuming content than any other generation. Therefore, business owners need to understand what content and social media updates resonates well with their customers. Take a look at this infographic to understand the behavior and content gap of different generations.

Content Marketing & SEO: The Bigger Picture

Content Marketing & SEO

Content marketing has always worked wonders for SEO. If your business can effectively link SEO to a powerful content marketing strategy, then you’d be sure to rank high in search engines. However, it’s important to note that content marketing isn’t just about producing content for your website. An effective content marketing strategy is about connecting with your audience, becoming an expert or authority, building trust, and establishing a relationship. You want your customers to think of you first when their looking to make a purchase. Check out this article to learn more about the benefits and challenges of integrating your SEO and content marketing efforts.

Check out these five additional articles for more Internet marketing news!

How To Lower Your Bounce Rate: 4 Ways You’re Driving Away Your Web Traffic

The Beginner’s Guide to Using Negative Keywords

How to Optimize a Blog Post for SEO

The Psychology of Visual Marketing in Social Media

How To Create A Homepage That Drives Revenue

 

Post By Cherry Kwan (83 Posts)

Cherry is a video-game enthusiast with a passion in social media, content marketing, and all things digital.

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1 Comment

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    Mobilegeddon isn’t a bad thing for marketing! A lot of people are only seeing this as a threat to their existing website, which is only true in the short term sense. Your site is going to have to adapt to all the changes that come in the future – you knew that when you first started. This is a minor hurdle right now, though, and it’s being blow out of proportion.
    If you adopt mobile-friendly site design as your primary goal, you’re getting with the program as an early adopter. On top of that, a mobile friendly layout scales well to desktop applications. You’re going from desktop-only sites that work poorly on phones and tablets, to mobile-centric sites that work well on desktops.
    The challenge will be reintegrating your advertising, but since Google is at the head of that industry as well, it’s likely they’re about to roll out a suite of changes to help webmasters adapt that, too.

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