This Week in Internet Marketing 2015 02 24

This Week in Internet Marketing 2015 02 24

This Week in Internet Marketing, we’re looking at how you can build a powerful online marketing strategy for your small business. We’re also going to check out Twitter’s newest partnership with Google and how this will affect your business. In addition, we’re going to look at how SEO and content marketing complement each other to bring positive results, several ways to drive conversion to your business with emotions, and how you can entice customers to leave positive reviews.

Building Online Marketing Strategies for Small Businesses


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Many small businesses fail to take advantage of the power of Internet marketing for their company. It can be difficult to determine where to begin, what strategies to use, and how you can make the best of your resources. Online marketing strategies can be time consuming, but it can generate a great deal of benefits for your business. If you want to build an online marketing strategy for your small business, take a look at this article.

Twitter and Google Team Up for Search: What it Means for Your Business


Google now has access to Twitter’s tweet data. With this new integration, tweets will be displayed on Google search results, even if you don’t have a Twitter account. This means that tweets will be searchable through Google and can reach a wider audience. If you don’t already have a Twitter account, it might be time for you to integrate it into your social media strategy.  Check out this article to see how this partnership will affect your business.

Why SEO Is Actually All About Content Marketing


Businesses are often neglecting the importance of having both SEO and content marketing for their Internet marketing strategies. They see them as two separate entities working alongside each other. The truth is, SEO and content marketing work together and complement each other to bring results. In a way, what SEO requires, content marketing can provide. Take a look at this article to understand why you need content marketing for your SEO.

7 Ways To Use Emotion To Drive Conversions


Psychology has always been used to help businesses generate leads and conversions. However, decision-making is actually ruled by the emotional brain. The use of emotions can help reinforce and leverage your audience to make a purchase. Also, it allows visitors to make emotional connections to your company. If you want to convert your customers, check out this article for different ways you can use emotion to drive conversions to your site.

Local Businesses: How To Get Good Online Reviews That Build Business


Good reviews help you stand out on search results and attract visitors to check out your business. For most local businesses, reviews help to improve conversions. When you have customers with good experiences, encourage them to submit a review online. These reviews can have a positive impact for your SEO and generate leads for your business. Check out this article to see how you can cultivate good reviews for your business.

Check out these four additional articles for more Internet marketing news!

The Ultimate Guide to Hashtags

Will Facebook’s New Ad Features Help Social Marketers Increase Conversions?

Google Rolls Out New Mobile Search Feature: Related Content In Carousels

Google AdWords Adds Call-Only Campaigns

Post By Cherry Kwan (83 Posts)

Cherry is a video-game enthusiast with a passion in social media, content marketing, and all things digital.


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