Welcome back to This Week in Internet Marketing! The ‘right to be forgotten’ ruling is still causing drama in the search engine world but marketing must go on. For everything you need to know about the state of the internet marketing world this week, read these great articles: European Regulators Chide Google Over ‘Right to be Forgotten’; How to Make AdWords Paid Search Work for You – 7 Important Steps; 7 Ways to Attract A-List Guest Authors to Your Site; Google Launches Dynamic Sitelinks For AdWords (With Free Clicks); and How to Do Link Building at Offline Events.
European regulators are not happy with how Google has been handling the controversial ‘right to be forgotten’ ruling. Google has complied by removing links when they are required to do so but they have also been calling a lot of attention to it and publicly criticizing the ruling. Cristopher Graham, Britain’s Information Commissioner says the ruling is not about censorship but many critics feel differently. A meeting is scheduled between officials and the major search engines to discuss the aftermath.
AdWords can be a powerful tool for any business but it is not always easy to manage. This article lists 7 great ways to get your paid search working for you so you have time to balance your accounts, work on your budget, and complete the tasks necessary to keeping your customer’s account running smoothly.
Attracting great guest authors can be an important tool in growing your business and online authority but they can be hard to attract. Once writers begin working with authoritative websites, they usually prefer to continue doing so. Follow the seven steps listed in this article to attract some A-List writers to your blog.
Google has recently begun rolling out a new dynamic sitelinks feature in AdWords listings. The links are generated automatically and appear below the text ad. The relevancy of these links is chosen by Google based on the user’s recent search activities. This can help potential customers reach key pages more easily and the new links will appear in ads on desktop, tablets, and mobile.
Links do not exist in a vacuum so it can be important to utilize offline strategies to build your community and to build links. One of the best ways is to host your own event and inviting local media or news teams; prominent bloggers and influencers; and members of your target audience can help your business grow.