Welcome back to This Week in Internet Marketing. We have some great guides and informative articles for you this week including: Google Helps You Get More Conversions From iOS Users; The Complete Guide to Influencer Marketing: Strategies, Templates & Tools; Using Hashtags to Boost Your Brand; 6 Lessons Social Media Marketers Can Learn From Journalists; and Facebook To Target Ads Based On Sites Users Visit.
Google has released their Google Wallet service for iOS which lets developers make the checkout process easier and faster. With as high as 70% of checkouts being abandoned before completion prior to using Google Wallet, many developers are seeing a dramatic increase in purchase conversation rates after implementation.
Influencer marketing is not a new idea but building a high-quality influencer program in the digital era is no small feat. However, brand advocates are 70% more likely to be seen as a good source of information. This guide will help you to learn how to develop goals, find the right influencers, and get started co-creating content that works.
Hashtags began on Twitter but have made their way onto all of the popular social platforms including Facebook, Instagram, Pinterest, and Google+. Typically used as a search term, hashtags are a great way to help spread the word and this guide will help you create hashtags for your campaigns.
Detailing several ways in which social media marketers can improve their campaigns by learning from journalists, this guide emphasises the importance of journalistic truth, artful use of language, and embracing multimedia. It also stresses the importance of crediting sources properly.
Facebook will soon start including information about websites and apps that users visit in their ad targeting regardless of the user’s browser “Do not track” setting. While this has attracted some criticism, Facebook’s stance is that not everyone agrees about the process so they are just going to go ahead with it. Users can still opt out through the Digital Advertising Alliance.