Welcome back to This Week in Internet Marketing! Grab your tea or coffee and settle in to read this great articles including: Google’s Matt Cutts on SEO: A Retrospective (2011-2013); Google AdWords Goes Not Provided: Referrer Data Gone For Paid Search Ads; 10 Reasons Why Having Responsive Website Is a Great Investment? (Infographic); Facebook Cracks Down on News Feed Spam From Brand Pages; and 7 Types of Landing Pages That Will Make Your Website Visitors Stick Like Fly Paper.
Google’s Matt Cutts on SEO: A Retrospective (2011-2013)
This three-part series of articles is a comprehensive retrospective on the changes to SEO over the years. Covering the past 13 years of the industry, these articles include video and description of Matt Cutts as he explains each update and changes to Google’s algorithms.
Changes to the information passed through Google AdWords has the community in a bit of a panic as experts try to understand exactly what it will mean. Fortunately the situation is not as dire as it seemed: while information regarding keywords will not be saved to your logfiles, the information is still available through AdWords reports. This change will mostly impact those who are using proprietary software or basic Google Analytics.
In the new age of web design, one of the most powerful modern concepts in web development is responsive design. This refers to the development of websites which can adjust to the size and type of screen they are viewed on in order to provide the best user experience possible. Not only will responsive design prevent your business from missing out on the mobile market it will help you stay ahead of the competition.
Facebook has introduced new rules for a crack down on 3 types of posts which are being overused by branded Facebook pages. These posts include like-bait posts which are irrelevant and only posted in order to receive likes and shares. Other posts currently being targeted are posts which are posted over and over again as well as spammy links.
This article details 7 types of landing pages which visitors will love. This pages are more likely to keep visitors on your webpage and should increase your conversion rates as well. These landing pages include: email list opt-in page; content guide landing page; start here landing page; specific social network landing pages; gust post landing pages, thank you pages; and unsubscribe pages.
Additional interesting articles from this week:
Google+ Marketing Tactics: How to Promote Your Content on Google+
Why Search Volume Doesn’t Matter as Much as You Think
The Art of Thinking Sideways: Content Marketing for “Boring” Businesses
Why Companies Lose Customers as They Get Bigger
What to do about Heartbleed, a gaping security hole affecting 66 percent of the Internet (at least)