Welcome back! Grab your tea or coffee and take a look at these great articles: 6 Ways User-Generated Content Can Double Your ROI; Matt Cutts: Google’s Search Results Will Always Be In Flux; LinkedIn Kills Products/Services Tab On Company Pages; 3 Key Concepts to Master for Effective B2B Content; and How to Identify Successful Content & Increase Your Content Marketing ROI.
In this article we take a look at how Medtronic Diabetes turned user-generated content into a campaign that doubled their ROI. Their Share Your Story Facebook app generated nearly 300 stories, and photographs from customers and greatly increased their social following. With over 150 000 Facebook fans, 12 000 Twitter followers, and more than 270 000 views on YouTube, there is a lot to learn from this example.
In November popular professional social network LinkedIn launched Showcase Pages intended to allow companies to show off various products and brands. These pages allow users to follow products separately instead of having to follow the company itself. In a bid to encourage more companies to make use of them, LinkedIn announced they will be removing the products and services tab on company pages as of April 14th.
This article explains the three key concepts for creating great B2B content: thought leadership, teaser content, and analyzing feedback. Through expertise, originality, and comprehension of your industry, this article demonstrates how to wow your customers and win over more prospects.
Addressing the most common hurdles in the way of creating great content including a small staff, small budget, and small amount of content, this article explains how to please your audience by giving them what they want. It also explains how to measure your brand awareness and become a valuable source of information.
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