Welcome back to This Week in Internet Marketing! We have some great articles for your reading pleasure this week including: Did Google Do An Algorithm Update Yesterday?; Getting Reviews the Right Way for Local Businesses; LinkedIn Launches Content Marketing Score, Trending Content; and Twitter Adds Photo Tagging, Multiple Photos In Tweets.
In the past few days there has been more than the usual amount of chatter regarding possible fluctuations in search results with many wondering if Google’s algorithms have been updated once more. The more likely scenario offered here suggests that the overall effects of many businesses actively disavowing links combined with Google’s recent increase in manual penalties, particularly regarding link networks, are simply triggering a natural shake up off the many search results.
Reviews are an important part of building your business online and the temptation to fudge a few can be quite strong but there are a variety of signs that may make people suspicious of your reviews. These signs include many reviews coming from the same IP address, showing up within a very short time period, and using the same phrasing consistently. This article contains a variety of tips for getting reviews the right way and avoiding suspicious profiles.
Professional social networking site LinkedIn has launched a new tool in order to assist its users in assessing the impact of their paid and organic content. This tool generates a content marketing score by measuring member engagement on your Sponsored Posts, Company Pages, LinkedIn Groups, employee updates, and Influencer posts. It also includes recommendations for improving your score and it sure to be a big help to business owners and entrepreneurs alike.
A recent update to the Andriod and iOS Twitter apps included new options to include up to 4 photos in a single tweet as well as tagging up to 10 people per photo. The tagging system works outside of the 140 character limit allowing much greater freedom for users to engage in conversation around images shared on the social network. Twitter’s César Puerta had this to say: ” “Tagging people in a picture makes conversations around photos fun and easy and tagging doesn’t affect character count in the Tweet — you can tag up to 10 people in a photo and still have all 140 characters at your disposal, making it easier to connect with your friends.”
Additional interesting articles:
Pandas, Penguins, Hummingbirds, Oh My! How to Keep Up With the Latest SEO Trends
Facebook: We Are Not Redesigning, Rebranding Oculus Hardware
Cutts On How Google Views “Sister Sites”
6 Brands That Will Have You Rethinking Your Social Media Marketing Strategy
11 Things You Didn’t Know You Were Doing Wrong on Twitter