Welcome back! This week we have some interesting articles spanning new Google tools, negative keywords, and Google Authorship: When Good Tweets Go Bad: When Good Tweets Go Bad: Matt Cutts Burned on Twitter, Hilarity Ensues; The Beginner’s Guide to Building a Negative Keyword List; and How to Add Google Authorship for Multiple Websites to Google+ [Quick Tip].
When Matt Cutts announced a new reporting tool meant to make it easier for site and content owners to flag scraped content when it ranks higher than its source. Unfortunately this backfired as tweeter Dan Barker pointed out one such instance: Google’s own definition of a scraper site, scraped from Wikipedia and proudly displayed above the Wikipedia result. Retweeted over 13000 times, this tweet takes a humorous approach to pointing out places Google fails to follow its own rules.
Negative keywords can be an extremely important aspect of properly setting up an AdWords campaign by helping your company avoid unnecessary spending. This article explains how to use the Search Terms Report to identify keywords with low conversion rates in order to prevent them from triggering your ads and costing you money.
Many content creators these days are writing for a variety of different blogs and websites and want to ensure their Google+ Profile is properly linked to each one. This guide take you through the process one step at a time to make sure you are getting credit for all of your fabulous content.
Additional informative and interesting links:
Link Building Basics for International Search Engine Optimization
Landing Page Examples: Learning from the Best & Worst Landing Pages on the Web
5 Hashtag Tracking Tools for Twitter, Facebook and Beyond
Marketing Tip of the Week: Stop Ignoring Google+
So Why Did All Those Movie Sites Lose Google Search Traffic?
New Google Search Layout Has No Underlines, Makes Titles Bigger