This week we have some great articles for you including: How to Keep Infographics from Ruining Your Visual Content: 8 Rules; 6 Tips for Leaving Your Marketing Bubble; and Brand Aid – The Personal Branding Guide.
Infographics have taken over quite a significant amount of the content marketing field but this has led to a general decline in the quality and effectiveness of this style of communication. Many of the infographics you find on the internet these days are too busy with too much information crowded into a difficult to decipher mishmash of facts and statistics. This article demonstrates the best ways to take advantage of the strengths of infographics without falling into any of the common bad practices.
Encouraging Internet marketing professionals to take a step back from their comfort zone, this article provides some great tips on how to try something new this year and make the most of your marketing campaigns. From making new friends in a wide variety of industries and departments to going online incognito for a purer experience, this guide can help you find new ways to improve your campaigns.
Branding is not just about your corporate identity anymore and this book summary demonstrates the importance of educating employees to understand the lack of separation of personal and corporate branding. A great introduction to some of the ideas and suggestions in the book, this article explains the importance of having a coherent brand identity as well as the cost of doing nothing.
More interesting and helpful articles from this week:
10 Lessons On Creating Spectacular Content
4 Local Search Tactics That Will Matter More in 2014
How a Content Audit Works and Why Now is the Perfect Time to Start
How To Steal Your Competitor’s Social Media Followers
Twitter Co-Founder Biz Stone Launches Jelly, A Social Q&A Search Engine
14 Reasons Why Local Mobile Advertising Will Grow Your Business In 2014