Check out these helpful Internet marketing articles: Introducing LinkedIn Showcase Pages: A New Place to Promote Your Products and Sub-Brands; The New Rules of Competitive Research; Google Penalties Get More Severe for Repeat Offenders; and An Eight-Step Plan To Get PR-Driven Links.
When a LinkedIn user decides to follow a company’s LinkedIn page there’s a good chance they might not be interested in everything posted by said company. When users aren’t interested in what you have to say, there’s a good chance they might unfollow you. Showcase Pages will help companies share content to people’s direct interests and in return keeping your followers, your followers.
The ways businesses perform competitive research should be different than a few years back. As the world of SEO changes so should the way a companies performs its competitive research. When checking out the competition look at their best links, type of content, who are the authors, how they use social networks and what’s getting the most engagement.
Working with a SEO company that complies to Google’s webmaster guidelines is essential to a website’s visibility. Getting deindexed or trying to regain rank could take months to fix. However, Matt Cutts expresses that first time offenders can get back in Google’s good books faster than those websites that have broken the rules more than once.
Traditional PR consists of print and broadcasts and anything on digital was considered a bonus. However, with business understanding the growing importance of content marketing and SEO, PR has taken on a new means for types publicity. Nonetheless, one thing remains the same; a successful PR campaign must incorporate a newsworthy element.