Check out some of the hot Internet marketing articles from the past week: Holiday PPC Planning: Three Advanced Strategies for AdWords; 3 Ways to Use Google Media Tools for Content Marketing; How to Swaggerjack the Power of Visual Memes; and 5 Ways Twitter Chats Can Help Your Business.
The holiday seasons creates a competitive landscape for all paid search advertisers. A lot of effective planning must go into bidding/ budget preparations, and ad text adjustments. Check out this article to explore some new strategies to give your paid search campaign some holiday cheer.
The Google Media Tools Hub launched in late October to help the world’s storytellers share their content is new and compelling ways. The hub is comprised of many of Google’s well-known tools, such as Google Trends, Google News, and Google+ Hangouts. It plans to help by empowering journalists of all skill levels with more ways to connect with their audiences and communities.
Visual assets like memes and truly informative infographics have always been (and will continue to be) effective ways of driving traffic and generating conversations. This Whiteboard Friday, shows us some of the more effective examples, proving that it isn’t difficult to create visual assets that get people talking.
Is your organization trying to boost its brand awareness with social media? Have you considered trying to strike up a conversation using Twitter? Market your organization using appropriate hashtags and join in on people’s conversations related to your niche.