It’s time for your weekly dose of internet marketing news. Here’s a few articles to keep you in the know: Mobile Ad Spend Up 5% on Google; Tips for Mobile PPC Success; 315 Businesses Boost Ranking by Optimizing Their Google+ Local Pages; The Pros and Cons of 100% (Not Provided); and Twitter Closes First Day at NYSE at $44.90 a Share.
With the popularity of mobile search queries continuing to raise its no surprise that mobile ad spend in on the up. More impressively it seems the click-through-rate (CTR) on mobile ads is much high than both desktops and tablets.
When it comes to ranking for local SEO, having a Google+ Local Page has proven to be a lucrative strategy. Did you know 59% of consumers use Google every month to find reputable local businesses?
When Google announced it would no longer be providing keyword data from users signed in to their Google accounts, everyones first reaction was quite negative. However, not many explored the ideas of how the change could benefit the future of search. This article highlights some of the pros of not provided data.
A decade ago, if someone said 140 typed characters could be worth billions of dollars, you probably would have laugh. Twitter’s first day at NYSE was nothing short of successful. Shares opened at $26 a pop, hit a stoking high of $50.09 and closed out the day at $44.90 per share.