Here are some Internet Marketing articles for the last week: Twitter Is Going Public, Biggest IPO Since Facebook; Why Real-Time Bidding is Set to Become Huge; Will Consumers Buy Into Facebook Video Ads?; and Yahoo Updates Answers For Social and SEO Value.
Twitter has announced, via tweet, its filed a request to go public. This will most likely mark the biggest tech IPO of the year, and the biggest IPO since Facebook $16 billion offering in May 2012. Twitter has made many pushing in the last year to increase its revenue in prep of going public, by adding features such as automated ad buying and demographic ad targeting tools.
As the hype around real-time bidding (RTB) continues to grow so does companies RTB opted-in. Businesses running display campaigns find RTB attractive meanly for two reasons, the targeting capabilities and the auction.
It’s almost guaranteed that Facebook News Feeds will start being populated by video ads by the end of the year. Advertisers will be sure to pounce on the new ad space; nonetheless, the big question is whether or not consumers will respond positively to unasked video ads in their feeds. Facebook’s only fear is over ad optimization might push users and revenue away. But it hasn’t stopped ‘em yet!
Yahoo Answers was once where many turned to when they had a thought provoking question, but it webmasters really let it go. Yahoo has revamped Answers for a better user-experience (including mobile optimized) that is focused from towards social sharing and SEO value (for businesses and Yahoo).