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Here’s some trending articles of what happened in the past week of Internet marketing: Google’s Biggest-Ever Change To AdWords Is Now Being Forced On Advertisers; Facebook Is Testing a Feature That Can Track Customers’ Physical Movements at Businesses; Google’s Matt Cutts: Duplicate Content Won’t Hurt You, Unless It Is Spammy; and The Man Who Helped Hire Marissa Mayer Resigns From Yahoo Board.
This Week In Internet Marketing 2013 07 23
Google’s Biggest-Ever Change To AdWords Is Now Being Forced On Advertisers
Back in February, Google released Enhanced Campaigns within AdWords for better management of ad campaigns across multiple devices (i.e. desktop & mobile). Google gave advertisers months to manually change over to Enhanced Campaigns and for those that didn’t make the change by July 22, Google has automatically made the change for them.
Facebook Is Testing a Feature That Can Track Customers’ Physical Movements at Businesses
Facebook is working toward providing brick-and-mortar businesses more insight of customer habits. How? By providing a free - WiFi incentive to customers who check in their location while in-store. Users who opt-in will automatically be redirected to the company’s Facebook page.
Google’s Matt Cutts: Duplicate Content Won’t Hurt You, Unless It Is Spammy
Matt Cutts doesn’t want people to stress over duplicate content that is legally required or terms and conditions. If the content isn’t spammy and keyword stuffed then there’s a good chance you won’t be penalized by Google. It is more about Google understanding which sites should rank and which ones shouldn’t.
The Man Who Helped Hire Marissa Mayer Resigns From Yahoo Board
Dan Loeb is an active shareholder and member of Yahoo’s board. He also had a part of naming Marissa Mayer Yahoo’s CEO. Loeb is now resigning from the board and selling back most of his shares. Yahoo is buying back 40 million of his shares for $1.2billion or $29.11 per share.
More Internet Marketing Headlines
17 Ways Marketers Can Leverage Facebook Graph Search
Facebook’s App for Feature Phones Tops 100 Million Users
LinkedIn Gradually Rolling Out Ability to Comment/Like Status Updates as Your Company
Native Advertising Was the Sleeping giant at MobileBeat 2013
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Facebook sounds almost like it is trying to meld the idea of foursquare into their massive offering. I don’t think Facebook is going to keep that kinda of demographic at their table. Youths and young adults who do “Check-in” are going to gravitate to internet sites where they can not be watched by mom and dad.
As for Adwords it is no surprise that they would force the new way on advertisers, especially if they feel that way will produce better results for both parties. OK, mostly them. Hello, Panda update.
Yahoo it’s time to pull it together. Your an internet rage of the 90’s! We don’t want to have to miss you. But we will.
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Facebooks newly announced feature doesn’t provide significant incentive to users. I think a better model is that of Yelp, where checking in can yield discounts on products and services.