Were you too busy to catch the latest Internet marketing news? Here is what you might have missed: How to Increase Sales and Build Brand with Google Remarketing; Facebook Launches Partner Categories, 500+ Generic Profiles To Target Ads Better; How to Create and Promote Successful Social Media Giveaways (and build SEO Links); and 10 Killer SEO Landing Page Tips.
Remarketing is one of the best forms of online advertising, not only can you target your exact audience of interest but it also is a proven tactic to increasing sales and increasing return visitors to your website. Remarketing is a great support system to any paid search campaign.
Yet again, Facebook is making new advancements to its ad targeting capabilities. The platform is now launching “Partner Categories,” which is currently made up of roughly 500 “unique groups” that act as descriptors that match up to relevant audiences on Facebook. Datalogix, Epsilon and Acxiom will be a few of the companies providing data to power the service.
There’s many common ways to build your backlink profile; nonetheless, getting creative with your link building strategy can help you tap into unearned link areas. Running a social media contest is a great way to earn links and increase social media engagement that has proven to assist SEO rank.
Does your landing page have searchers “CRED?” To keep your clickers happy when the reach your landing page, ensure you “C”onnect with intent; “R”eslove user query; “E”ngage the user; and “D”rive further user engagement. By covering all these areas, you’ll keep your audience happy, while avoiding potentially wasted click spend.