With the all the holiday commotion keeping us busy, I’m sure staying up to date with the latest Internet marketing news isn’t your top priority – unless you’re in the biz. For your one-stop shop convenience, we’ve collected some trending internet marketing articles: Cracking the Code on Facebook Search Marketing Success; 47 Resources To Carry Your Link Building Through 2013; 10 Website Quality Indicators That Can Sink Your SEO Battleship; 8 Ways to Use Google Analytics Beyond Keywords; and 13 Ideas for Interesting, engaging, and Just Plain Awesome Tweets for Business.
This Week in Internet Marketing 2012 12 04
Facebook presents of a world of opportunity for businesses to advertise, promote and engage with their target audience; however, the big challenge is creating effective campaigns. After you have outlined your objectives and audience, the key to success on Facebook is to test, test, and retest.
Link building tactics are constantly changing to ensure black hat SEO sneaks aren’t abusing the system. Healthy link building is creating relationships that will structure a well-rounded portfolio of backlinks that will keep you off Google’s naughty list. Check out this guide of the best link building methods and future proof strategy.
With the overbearing amount of Google Panda and Penguin algorithm articles out there, it’s hard to decipher which “truth” to believe. The bottom line is that SEO is still SEO and the person steering your site needs to be aware of all the penalties that could harm your rank, regardless of how well the site is doing – SEO changes fast.
Keywords and keywords and more keywords. It’s easy to get caught up in keyword data within Google Analytics and pass right by all the other really great information it provides. As Google continues to move toward more visitor-based data, it’s important to understand other ways to use analytics. Check out these great tips.
Twitter is a great channel for businesses to express their brand; nonetheless, sometimes figuring out what to tweet can be quite difficult. The first step to creating awesome tweets is defining what you want your message to reflect of your brand to your audience. Check out these awesome tips and start engaging effectively with your audience.