This Week In Internet Marketing 2012 11 20

This Week In Internet Marketing 2012 11 20

Hi everyone, November is flying by, Christmas is only a month or so away! In light of this being the busiest time of year, you may have missed the latest Internet marketing headlines. Here are some articles to keep you in the loop: Mobile Advertising: Success Clues; 57% of Consumers Will Go to the Third Page to Look for Reviews; 23 Tips on How to A/B Test Like a Badass; and Prediction: Anchor Text is Dying... And Will Replaced by Co-Citation - Whiteboard Friday!

This Week In Internet Marketing 2012 11 20

Mobile Advertising: Success Clues

As mobile websites continue to flourish, mobile advertising is becoming a gold mine waiting to be tapped into. Don’t mess around with fool's gold, rich media beats standard ads, use videos and in-app ads. Most importantly, stay flexibly with the constant changes of advertising.

57% of Consumers WIll Go to the Third Page to Look for Reviews

Approximately 87 per cent of consumers will research a company online and 87 percent of those consumers will trust the online reviews about the company. It’s important to monitor what’s being said about your company and have procedures in place to handle possible negative reviews.

23 Tips on How to A/B Test Like a Badass

Every A/B test differs depending on the company and it’s overall goal. Many online marketers have different tactics for testing; however, no matter what the testing process is, there’s one strategy that remains the same - “always be testing.” Check out these tips and become an A/B test master.

Prediction: Anchor Text is Dying... And Will Replaced by Co-Citation - Whiteboard Friday!

Have you noticed websites ranking without any search keywords in the title tag? If so, you are seeing the future of co-citations replacing anchor text. Google is beginning to dig deeper into the relation between search terms and relevant content, even without anchor text, on-page text, and title tag text. Learn how co-citations are altering classic targeting types.

More Internet Marketing Headlines

7 Uncommon and Powerful Link Building Techniques

Retweets Do Not Equal Clicks, According to Study

Mobile Paid Search: Keys to Optimization

Google Expands AdWords Business Credit Again

Top Conversion Optimization Tips to Deploy Before the Holiday Rush

It's a competitive market. Contact us to learn how you can stand out from the crowd.

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  • avatar


    Very interesting fact that people will go to a third page to read a review!

  • avatar


    A good review can go a long way when it comes to Online Marketing I think. This is my first time reading this blog and already I am impressed by all the information and updates it provides.

  • avatar

    As an internet marketer myself, I really like the content that you write. Thanks for the education to us beginners. Adam

  • avatar

    I admit I have not been on this blog in a long time however it was joy to find it again. It is such an important topic and ignored by so many even professionals! I thank you for helping to make people more aware of these issues. Just great stuff as per usual!
    Planet Hospital

  • avatar

    The findings that came out of the online reputation management survey by McKremie are rather interesting. The fact that 57% of people go to the third page to look for reviews seems relatively high, but points nonetheless to the relevance of online marketing.

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