Happy Tuesday! Internet marketing news is filled with link building tips and treats; therefore, I thought why not share the cream of the crop articles. Here at the top IM link building (or should I say earning) headlines: 25 Ways to Boost Community Engagement on Your Website; 25 Ways to Boost Community Engagement on Your Website; The Death of Link Building and the Rebirth of Link Earning – Whiteboard Friday; and Google’s Disavow Link Tool: Their Best Spam Reporting Tool Yet.
This Week In Internet Marketing 2012 10 23
Boosting your website’s community engagement is a great way to increase sales and become authoritative within your industry. There are various platforms available increase your online presence, whether its through product and service reviews, forum posts or blog comments. However, it’s important to ensure the technical aspects of a website are in order to guarantee the tools of engagement can be successfully utilized.
The key to SEO and link building no longer simply involves finding a list of directories, blogs, and forums to submit an article to. The evolutionary key is finding the right people to share content with. Leveraging authorship will help you connect with experts within your field and capture a wider trusted web audience.
Google’s algorithms updates are not suppose to confuse you, yet many seem to get lost. Google’s Webspam team worked hard to create the Penguin linking algorithm and if you take out all the technical terms, you can decode the true meaning of Penguin: link earning is the new link building.
Google has become better at assessing the quality of backlinks and its new disavow link tool allows users to tell Google which links pointing to their site they wish to ignore. Why use this tool? To avoid the likes of black-hat SEO tactics. Think of the disavow tool as a cleaning system for your website.