Hello again! Can you believe it’s already the end of July? How time flies in the world of Internet marketing; here are some articles to keep you in the loop: Sensible Social Media Checklist for Businesses v2.0 [Infograhpic]; Check Out These Changes To Content Experiments In Google Analytics; Smarter Internal Linking – Whiteboard Friday; 3 Steps to Website User Success; and The Evolution of Guest Posting.
This Week In Internet Marketing 2012 07 31
Are you optimizing your business’s social media presence in all the right places? Learn how to be sensible while sharing and effectively engaging your audience. This checklist will help you set attainable goals on the most popular social networks. Click the infographic to access a larger downloadable version.
Back in June, Google’s Website Optimizer tool was replaced by Content Experiments in Google Analytics. Since the announcement, Google has been gathering information to optimize this new feature to its full potential. One of the newest changes was created to support relative URLs. Read the article to learn more about the recent changes.
With Google’s Penguin update it is important to be careful about how you are linking to the other pages on your website both internally and externally. Check out SEOmoz’s informative video and learn how to become smarter when it come to internal linking. Also, get pro-tips and stand out against your competitors.
A website’s layout and functionality are essential in engaging and attainning new and returning visitors. Poor website designs are equivalent to having a messy storefront. It’s necessary that your website’s goals are properly conveyed to your visitors, not only through content but through design. Check out these easy steps to better your website’s usability.
Guest posting is a great tactic in building brand awareness. The main idea of guest posting is to get posts with your site’s links placed on as many other websites as possible. Be careful of where you want your brand name to appear. Quality over quantity, the better the website the more prominent linkbacks will be received.