Hello everyone, welcome to another exciting week in Internet marketing. Here are some interesting headlines to keep you in the loop of what’s been going on. Facebook Exchange: A New Way For Advertisers To Target Specific Users With Real-Time Bid Ads; Top 10 Thing to Test to Boost Email Marketing Results; 5 Thing you Probably Didn’t Know About Google Analytics; Microsoft Bing Local Search Results Now Powered by Yelp; and Search Tips to Make You a Better Googler.
This Week in Internet Marketing 2012 06 19
Facebook has announced its new “real-time bidding” ad exchange which (if successful) could be an extreme change to Facebook’s traditional advertising platform. Real-time bidding is a process which allows advertisers make bids on specific impressions meaning advertisers can provide more relevant ads on a more timely scale.
If you haven’t been deriving quality result from your email marketing campaign, it may be time to review your current strategy. It is important to remember even if your email marketing results begin to drop, there’s always areas that can be tested for improvement. Make sure to review your strategy carefully and focus on one change at a time; therefore, faulty areas will reveal themselves.
Google Analytics is very uses tool to understanding the success of a website; however, do you actually understand the insight it’s providing you? What is categorized as a visit? What is the difference between a visit and a unique visitor? Have you used Google Analytics URL Builder to help you track traffic? Is my social media traffic measurable? If you’ve ever wondered any of these questions, check out this article for guidance.
Microsoft, Bing and Yelp have announced a new partnership; Bing’s local search is now powered by Yelp. With Google’s recent changes from Google Places to Google+ Local, Bing’s new alliance will keep them on the search engine map.
Are you a Google search master? Here are the top 20 tips that will assist you in maximizing relevant search results in Google. Did you know that Google can even calculate math problems? By simply typing in the equations into the search bar, Google will derive an answer. Make sure to check out the slideshow to learn all the ways to enhance your searches.