Winter is winding down (only one month left!), but the internet marketing world is busier than ever. Last week we saw the importance of social metrics taking shape in 2012; site link enhancements in Google AdWords; a great breakdown of social media use; and some advanced link building strategies using alert services.
This Week in Internet Marketing 2012 02 21
Is 2012 the Year of Social Metrics?
This informative article from the Globe and Mail highlights a common hesitation many businesses have about social media: ROI measurement. A few interesting ideas were raised in the article, including: “Instead of doing the calculations before taking action, many businesses spend time or money to get a Facebook or Twitter presence and then look at metrics after the fact.” A great article with some great tips for businesses of all sizes.
Google recently announced a useful new feature to AdWords advertisers. Site links are those links that appear underneath the main results, they are usually links like “About Us” or “Contact.” Google is now opening up expanded site links with customizable copy to AdWords ads. Think five ads for the price of one!
There are an abundance of new social media sites that spring up every year. The most successful as of late has been Pinterest. This infographic puts social site popularity into perspective by clearly display monthly unique visitors and average time spent per month. Facebook leads the way with 167 unique visitors per month with an average of about 6.5 hours time spent per month.
To be an effective link builder you’ve got to stay on the cutting edge. Few write about it better than SEOmoz. Last week they brought us an interesting article that outlines link building strategies using free alert services. Everything from using advanced operators in Google Alerts to using social alert services like hyper alerts are covered in this article. Definitely worth checking out.