It was a busy weekend for all as holiday shopping season officially kicked into gear. In addition to shopping, we saw quite a bit of internet marketing news including: Google+ profiles being linked to Google Places listings; the “add to circles” button popping up in search results; projections for paid search vs. display advertising in 2012; and Google shutting down some of its peripheral services.
This Week in Internet Marketing 2011 11 28
It has been reported that Google+ profiles have shown up in Google Places listings. News site Search Engine Land was tipped off, but had a hard time replicating the same result. We know that Google does small tests with changes to its search results; and in this case it points to further social integration with the SERP (search engine results page). One thing is certain, getting on Google+ can only help your SEO.
The next time you search for something in Google, you may end up seeing another button in the search results page. This applies to blogs or pages that are linked with Google+ accounts. This feature allows people to add you to their circles. The key difference is that you are basically asking people to follow you directly at the time of search intent.
It’s a question a lot of internet marketers struggle with: how much budget should be allocated towards paid search vs. display ads? This article takes a look at some projections and weighs the benefits of each type of online advertising. It examines benefits such as how search targets the intent and speaks directly to a user’s query, vs. the engagement benefits of display ads through the use of interactivity. Read the article to find out the trends for 2012!
In Walter Isaacson’s recent biography of Steve Jobs, Jobs talked about some advice he gave to Google: “the main thing i stressed was focus, … (Google is) all over the map right now. What are five products (Google should) focus on? Get rid of the rest, because they’re dragging (Google) down.” Well it seems like Google is taking Steve’s advice to heart, read the article to hear more about how Google is pulling the plug on some of its services.