This Week In Internet Marketing – 2010 10 25

This Week In Internet Marketing – 2010 10 25

Another week has gone by and a lot has been happening online.  This is one of those weeks where I feel like the only guy who hasn’t invented a new TV or portable touch screen device!  In this regard, I’ll get start things off with a little lesson in building websites for TV browsing.

Internet Marketing News – 2010 10 25

Optimizing Websites For TV

Optimizing Websites For TVBrowsing on your TV is a very exciting concept, but how does it change web design?  It’s important to remember that while you normally sit inches away from your screen with a fine pointed curser for clicking, TV browsers are sitting several feet away using a remote and keyboard.  I suspect that this is going to make a huge dent in how we view the web over the next couple of years.  In this post, Google gives us a nice little overview.

Why You Need To Track Phone Call Conversions

Why You Need To Track Phone Call ConversionsWe’ve been using our own phone call tracking system for a few years now so we definitively understand the value of tracking calls.  While this article doesn’t go as far as tracking on the same level that we do here, it does make a fantastic case of the principle as a whole.  When you track which leads sources your phone calls come from, you are not getting a complete online and offline look at your marketing efforts.

Sense Of Urgency Study: Email VS Social Media

Sense Of Urgency Study: Email VS Social MediaWith social media being all the rage these days, it’s important to make sure that we’re not forgetting about our old friend Mr. Email.  The results of this study have shown that 74% of people surveyed feel pressure to respond to emails within a day.  This is huge compared to the 52% who respond to Facebook messages and only 26% who feel that Twitter messages yield a same day response.

No Real Social Media Plan?  Start With This!

No Real Social Media Plan?  Start With This!Many companies are new to the whole social marketing concept and simply don’t know where to begin.  Chris Crum over at WebProNews has put together a fantastic little starter guide.  Read this, bookmark it and stick to it!  Remember, the most important component of running social initiatives is to keep on top of it and post regularly.

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  • avatar

    That’s amazing. I am glad to know more about the fusion between internet and online streaming. I am a multimedia designer and this article really let’s me know what’s out there as far as exhibition options for my online content. Good stuff!

  • avatar

    As always Chris, you have come up with wonderful news tidbits. Interesting was the article about having to start with a Social Media Plan – just in case we don't have one and it seems to be the best way to make a start.
    I also liked the article about Google TV. Interesting to know what the future would be at homes – watching the idiot box or surfing on cool stuff.

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