Internet Marketing August 16th, 2010
The middle of August has now arrived and we have another great week of Internet Marketing news to report to you. We will be sharing an amazing Interview with Google’s CEO, a great traffic driving tip, 3 new real time Social Media search engines, an important Birthday for Microsoft, and a new official Facebook app. Our summer seems to have no end in sight for with this amazing hot weather, we hope you have all been enjoying it too!
In an interview for the Wall Street Journal, Google's CEO talks about the future of search. Eric Schmidt says that in the future they hope Google could become a virtual assistant that offers suggestions and solves problems without having to define them.
"We're still happy to be in search, believe me. But one idea is that more and more searches are done on your behalf without you needing to type. I actually think most people don't want Google to answer their questions. They want Google to tell them what they should be doing next."
"The thing that makes newspapers so fundamentally fascinating — that serendipity — can be calculated now. We can actually produce it electronically. The power of individual targeting — the technology will be so good it will be very hard for people to watch or consume something that has not in some sense been tailored for them," says Eric Schmidt. "As you go from the search box [to the next phase of Google], you really want to go from syntax to semantics, from what you typed to what you meant. And that's basically the role of [Artificial Intelligence]. I think we will be the world leader in that for a long time."
To better understand queries and to answer questions that were never asked explicitly, Google has to learn more about users and that's one of the reasons why Google struggles to build successful social services. We are definitely excited to see how Google plans to keep rolling out the Future of Search and will update you accordingly when any new updates arise.
A new source for finding huge amounts of fresh information about news and events can now be found by using real time Social Search Engines. What is unique about these Search Engines is they provide pertinent information, but with a personal/social spin on it.
A powerful search tool, yet it is easy to figure out and navigate. The front page holds boxes, each containing a hot topic represented with both images and text, so you have a feeling of reading a real time newspaper.
Definitely a new contestant in the real time search race. The search results display hits from Twitter, Facebook, Google Buzz, Digg, and Delicious. A tiny icon next to each result shows the source. If you want to see the results for each network separately, you can filter the results from a menu on the left.
Leapfish is both a regular search engine and a real time search engine. The main column displays the results. LeapFish does a good job of sorting and presenting them: The latest from the news corporations tops the list. Then comes the most tweeted links related to your query. Below this is a list of the latest related tweets. To the right are boxes for video and image results.
Learning to navigate through Social Search Engines can definitely be a new experience, however with some initial exposure, it is a very fun & effective way to search the Internet.
Happy 15th Birthday goes to Microsoft’s Internet Explorer today. The first version of the browser debuted on August 16, 1995. It was based on Mosaic, a web browser Microsoft had licensed from a company called Spyglass Inc. Starting with version 3.0, Microsoft started bundling Internet Explorer with Windows. Right now, Microsoft is hard at work preparing for the launch of the next chapter in Internet Explorer history: Internet Explorer 9. The initial public beta of the new browser is scheduled to be launched at an event in San Francisco on September 15.
Facebook Live, is a new official APP that was created to provide the public with a “…window into what’s new at Facebook”. Facebook Live will also include celebrity guests that stop by the company’s HQ, demos of new features from employees and special events taking place. The app itself is very similar to other live video platforms, with integrated chat that broadcasts out to the News Feed. This is an amazing step in the direction for Facebook because if it allows Developers to use this new app, then anytime your friends upload a video, it will tell you instantly in your news feed, and provide a very detailed amount of stats involving it.
Here are some other resources from the past week that we you thought you may enjoy.