Internet Marketing June 21st, 2010
With the sounds of the famous World Cup horns blasting, it’s amazing that anyone in the world was able to get any work done this past week! Well fortunately for us, the internet must go on! We’ve got some interesting internet marketing news for you this week so let’s get to it!
Google’s newest advertising format is officially out of preview mode and available for the world to use. Click-To-Call ads give mobile users the ability to see an ad, click on a call icon and have the phone automatically dial the advertisers phone number. We here at TechWyse have been testing this ad feature with select clients from the very beginning so we’re excited to have this fully available! This is just another example of Google’s recent focus on mobile applications.
The Google Display Network is an all encompassing umbrella in which you can advertise to all of the Google ad resources including Google AdSense, You Tube, Google Finance, Maps, Blogger and over a million online partners! This change will be reflected in the next few weeks in the AdWords interface. Google has also launched a new website showcasing the sites and benefits available to you on the Google Display Network.
There are many services out there such as Google maps and the Yellow Pages in which businesses are divided into different categories. While it may seem like an easy and obvious decision to make, many business owners are missing the mark. This post does a great job of walking you through how these services work and and you can best make this decision.
Choosing the right keywords is no job to be taken lightly. Because the search engines can take a few months to reflect changes made to your website, you don’t want to fall into the trap of optimizing for ineffective keywords and even worse, downright wrong ones. This post is all about choosing the right keywords and getting the right mix between broad and long-tail keywords.
Here are a few other pieces of information that you may be interested in.