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Internet Marketing June 7th, 2010
Guess what Toronto area clients? This week is Search Engine Strategies 2010 week! If you have you been listening to the radio you may have heard TechWyse CEO DJ Kennedy speaking about it. If you want to attend, mention that you want to 'Rise To The Top' with TechWyse and you will get a 20% discount at the door!
Be sure to come visit us at SES this week! You can visit TechWyse at the show at booth #14. Right beside Bing. TechWyse CEO & frequent blogger on the Rise To The Top Blog, DJ Kennedy will also be presenting, ‘Why Every Company Should Be Conversion Testing’. We hope to see you there!
It’s official! On Saturday June 5th we launched our brand new website. The website features a brand new design and over 80 new pages with plenty of material to sink your teeth into. We’ve also included tons of dynamic content into the website including live feeds from our blog and the Wyselabs Forum. We’re all very proud of our new online home and we hope you like it too!
Last year Yahoo! entered an agreement with Facebook and we’re now seeing the result. Yahoo! has started to integrate Facebook right into their system. Yahoo! users can now link their Yahoo! account up with their Facebook account and share updates between the two platforms. This will give users of both social platforms an even bigger reach with their Social Media initiatives. The big question I have is, will Twitter be next?
In October, Google announced a deal for $15 million to include Twitter updates in their search results. Google is now looking to move forward with their plan to let advertisers attract more followers to their Twitter accounts. The ads will display the advertisers tweet alongside the Twitter logo and a button to follow them on Twitter without leaving the Google website. Google is now deep in testing mode with a few select advertisers and if you ask me, they had better get it rolling… and quick! Bing signed a similar deal even before Google did and we know that if it works for Google, Bing will be hot on their heels to roll out their own version of the tool.
It can be very easy to spend a lot of money on paid search advertising in a very short period of time – if you don’t know what you’re doing. Matt Lawson wrote a great blog post with all kinds of juicy tips on how to run your Facebook advertising campaigns. He talks about ad content, image section and how to think about your Facebook advertising in a smart way. I particularly like how his focus seems to be on relevancy of content rather than quick tips to trick the audience. Be sure to check it out, it’s a good read.
Here are a few other articles released in the past week or so that we highly recommend you check out.