For business owners, staying updated on the latest trends and news from the world of internet marketing is key for taking your business to the top!
Fortunately, we have put together five of the most relevant updates and news from this week of internet marketing to keep you in the loop. Read on to learn more!
Google has added even more features to allow businesses to edit their information directly from Search and Maps. This is an extension of the capabilities the company rolled out last year that allowed businesses to make edits to their basic information and message customers directly from the Search results page.
With this update, businesses will be able to add or edit more information like opening hours, contact information, and also create posts to share updates directly from Google Search.
Businesses can leverage this feature on Google My Businesses to make their products and services more available to potential customers, while also retaining current customers. To learn more about the update, read the article linked above!
Although many brands spend a good amount of time focusing on impressions, clicks, and conversion rates, factors like customer experience and brand trust also have an effect on performance.
At the end of the day, marketing your brand is about more than just surface-level details: you must be able to build trust and connect to customer values to gain customers.
To learn more about building your brand with a values-led approach, read the article linked above.
As of June 17th, Reels ads are available worldwide.
Instagram Reels is a great place to gain exposure and create content to reach users who don’t follow your account, and it is a growing global stage for brands and creators to expand their audiences. These newly implemented ads will help businesses reach bigger audiences, while also enabling users to find enjoyable content from brands and creators.
To learn more about the ad formats and how they can help grow your business, read the entire article above!
After announcing in May that they would be testing ads in virtual reality, Facebook is almost ready to take those tests live with ads in the Oculus Quest title Blaston from Resolution Games. The experiment will expand to two other as yet unnamed developers in the next few weeks.
The advertisements, deemed as “in-headset ads” by Facebook, are part of the company’s search for ways to help game developers generate revenue. Facebook said that this is a key part of ensuring a self-sustaining platform that can support a variety of business models that unlock new types of content and audiences.
To learn more about the privacy policies and features of Oculus ads, check out the article linked above.
Amazon is considered one of the world’s most renowned marketplaces and it is a great place for businesses to connect with their potential buyers due to the pre-established trust the platform brings.
Although these benefits are helpful, it comes with challenges like high levels of competition. Amazon accommodates five million marketplace sellers on the site, which means it will be difficult for a business to stand out from the crowd and establish its products.
So, how can you get your products visible to a large audience, and consequently increase your sales on Amazon? Read this recent article from TechWyse to help you improve your sales on Amazon!
Today we learned about some useful updates and news surrounding internet marketing, starting with Google adding more ways to edit business profiles in Search. After that, we saw an article on how to improve your conversion rates using generational consumer values.
Next, we looked at Instagram’s worldwide launch of Reels ads, and Facebook testing of virtual reality ads in Oculus VR. Finally, we saw an article with 15 tips to help improve sales on Amazon.
We will be back next week with more updates and news for businesses to stay up-to-date with the latest trends in digital marketing. In the meantime, check out our available blogs on internet marketing!