If you are a business owner looking to boost your business online, it’s essential to stay updated on the latest trends and news from the world of internet marketing.
Here we have compiled five of the top updates from this week of digital marketing to help you stay updated. Read on to learn more!
Facebook is introducing Bulletin, a new platform that offers websites for writers to engage with and eventually monetize their readers.
Effectively, writers can use Bulletin to create a standalone website, make subscription payments, and use Facebook’s social media platform to make further engagements with their readers and subsequently increase subscriptions.
The service is currently launching in the United States with a small group of writers, with more features and tools rolling out in the coming year. This is an initiative taken by Facebook to support creators and to unify their existing tools with something that could support good writing and audio content.
If you want to learn more about Bulletin, read the article by clicking on the link above!
Instagram has released a new e-commerce feature that gives Black-owned brands the option to add a label signifying their diversity. The “Black-Owned” label is said to help those businesses greatly improve their discoverability.
After the culmination of the Black Lives Matter movement last summer, Instagram has been trying to add new features to make discovering Black-owned businesses easier, and the social media platform says they have even more plans to create new economic opportunities for Black-owned businesses.
If you want to know the steps for adding the Black-owned label to your profile, and the significance of these features for black-owned businesses, read on!
Google Panda was first launched in February 2011 as part of Google’s journey to discard black hat SEO tactics and webspam. Panda was introduced to stop sites with poor content that worked their way into Google’s top search results.
Panda gets updated from time to time, and during such updates, sites that were previously penalized may be able to redeem themselves – especially if they have made positive changes.
To learn more about Panda, including why it was launched and how its algorithm works, click on the article linked above!
Is your business market situated in multiple cities or countries? Are you looking for simple ways to localize your marketing based on language or region?
Facebook global pages, which will be rolling out soon, are meant for businesses with multiple global audiences that wish to leverage localization in a specific market or for a particular language but wish to maintain a single Facebook page.
Global page structure will consist of market pages, which are different versions of the same brand page made visible to users of various regions. Facebook launched location pages years ago, but they only help consumers searching for directions to one of your stores, or when you’re offering discounts and offers at specific locations. You can choose to have location pages, global pages, or both pages depending on your needs.
To learn how to set up a Facebook global page structure, read the article linked above.
Every year there are new trends in digital marketing, and since web design sits right at the intersection of creativity and technology (two of the most rapidly growing industries on our planet), it’s no wonder we see web design trends changing each year.
This blog post from TechWyse details some of the biggest web design trends that are set to dominate in the second half of 2021, including:
- Simple web design
- Embedded video
- Parallax animation
- Low-light and dark mode
- Playful cursors
- Dynamic scrolling
- Rotating animations
To learn more about these web design trends, check out the blog linked above.
Today we saw some important updates about internet marketing, starting with Facebook’s new Bulletin platform for writers. Then we moved on to see how Instagram is helping Black-Owned businesses by allowing them to add a label on their profile to maximize reach.
Next, we saw a complete guide to the Google Panda update. Then we looked at an article telling us how Facebook Global pages and market pages can help businesses localize their marketing across various regions. Finally, we saw 7 unique web design trends that are set to dominate in the latter half of 2021.
We will be back next week with more updates for businesses to stay up-to-date with the latest trends in digital marketing. Meanwhile, check out our available blogs on internet marketing!