Internet Marketing January 26th, 2021
Digital marketing should now be a vital component of your business’s marketing strategy. Likewise, the digital marketing industry is rapidly evolving, so it is essential to keep your marketing plans up to date.
Staying on top of the latest internet marketing news will help you understand what is trending in this field and what new features are being added on various platforms. To succeed in the realm of digital marketing, it’s important to try and test multiple digital marketing strategies.
On that note, today we have the top 5 updates from this week of internet marketing to keep you informed.
Facebook’s new Automatic Alt Text (AAT) process enables images to be read by screen readers, thereby making image-based content accessible to vision-impaired users. The AAT can now detect elements more reliably in an image and develop a detailed description. This means we will get more photos with descriptions, making marketing with images more accessible to a wider range of people.
Facebook has been continuously evolving its visual recognition tools in images and videos, developments which help advertisers in many ways. For example, if you want to target coffee lovers, this Facebook AAT update will help you target the audience members who have been sharing coffee posts in their feeds. This will result in better targeting of the audience for your advertisements, as well as providing more engagement.
The new update also provides an option for more information on images using expanded data listings. As a result, you will get access to increased information that helps the marketing process.
Making it the first time Google has released any information on their search index storage tiers, Google’s Gary Illyes has let the public know what content is stored on each of their three storage types.
To ensure the most essential and most searched topics are served easily to their audience, Google indexes this content on RAM and SSD, which are very fast (albeit expensive) storage options. However, only a small portion of data is stored on these servers, as the majority of data is indexed on hard disks, which are relatively cheap and easily replaceable.
Storing the most searched content is extremely expensive, but is worth it so that searchers get the most relevant search results quickly.
Many small businesses face problems with their advertising at some stage of the process, and they often find it difficult to solve the issues they encounter. To help, Facebook has updated the Account Quality Dashboard within Business Manager.
With this new update, advertisers will get detailed information on why their ads were rejected and which Facebook ad policies were not met. All the details will be on this Dashboard, and it will also provide detailed explanations of what can be done in such cases. Overall, it’s a support centre for many small advertisers who are new to this domain.
That being said, this feature is not entirely new on Facebook, as there has previously been a page quality tab where similar issues were discussed. What differentiates the updated version, however, is that it will focus more on advertisements and help ensure ad campaigns are maximized.
With consumer privacy more of a concern these days, Apple and Google are blocking third-party cookies that track user activities on the web.
This privacy element is also of high priority for alternate search engine DuckDuckGo, and has proven to be popular with users: it served 102,251,307 search queries on January 11 and broke their 100 million query milestone in a single day.
Of course, DuckDuckGo has a long way to go to cross Google’s 87.81% search engine market share, but what’s more critical is DuckDuckGo’s ability to create a niche for itself amongst privacy-minded internet users, and this may serve as a good learning experience for other businesses.
If DuckDuckGo continues on in this way, it is estimated that by 2026 it will reach 1 billion search queries. If we compare this with Bing and Yahoo’s user data, DuckDuckGo is soon to be a highly competitive search engine option.
With mobile apps’ growth in recent years there has also been an increased demand for advertising that makes these apps stand out among stiff competition.
Without a doubt, if you are involved in the business of creating and marketing mobile apps, you should be using paid advertising to increase your app’s market visibility.
To promote your app-based product, you can use two leading PPC platforms: Google’s Universal App Campaigns and Apple Search Ads. This blog from TechWyse that will help you understand how these platforms function, the main differences between them, and how to try different strategies for your mobile app marketing.
If you need any help, our team at TechWyse can help you plan a perfect digital marketing strategy for your business.
We saw how Facebook modified their ATT process to provide more details on images, and we learned how Google indexes its content to ensure users get their search results faster.
We also now know about Facebook’s Account Quality Dashboard, which helps businesses understand their ad campaign-related concerns. Next, we learnt about Bing’s new competitor DuckDuckGo, and their focus on user privacy. Finally, we discussed the advertising options for app-based products.
We will see you next week! Until then, stay updated with our blogs on internet marketing.