NFL Super Bowl 43’s Internet Marketing Scorecard

NFL Super Bowl 43’s Internet Marketing Scorecard
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Post By DJ Kennedy (153 Posts)

DJ has been a high profile Internet Marketer since 2001. He is the CEO of TechWyse and as a passionate member of the internet marketing industry is a key contributor on the 'Rise To The Top' Blog.

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  • avatar

    No one beats the Packers!

  • avatar
    Michelle Drake 


    Good article, most informative.

  • avatar

    You’ve put together a very refreshing read DJ. Came across lots of articles on Super Bowl but this one was different. Some sharp observations and wise suggestions in there. But I guess those ads will continue to have their spacious say. Dollars whichever way they come count, don’t they?

  • avatar

    Every website owner have got big dreams of the success of their website after all they’ve put blood, sweat, and tears into it. Super bowl followed all the rules, they’ve kept their message clear and concise, and they’ve done a call to action. All these help their good rankings.
    You have also done a ‘super bowling’ by linking these aspects with internet marketing 😀

  • avatar

    It is interesting read! I can also join you in my passion towards NFL. Its quite amazing how you related it to internet marketing :). By the way the Super Bowl has done a commendable job in gaining an online following!

  • avatar

    Great points made in this article, DJ. The NFL, however, is not the only sports beast in the world to throw an advertisement at you on the first page. The same tactic is also employed in the NHL as well, or at least in the case of our local Maple Leafs. Not all that surprising, though; we all know what a cash cow MLSE is turning into these days. I’ve discovered this first hand as a Toronto FC season ticket holder as well. All part of the same Toronto sports empire!
    Makes me wonder, is SEO a sport, and how can it be sold to MLSE? 😀
    Overall, though, I must agree on points made about the design and usability of the Super Bowl website. You would clearly expect more from the online marketing platform designed to promote probably the biggest sports event in the world — as a single event, anyway. Now, if you really want to scratch your head, imagine the focus groups, tech teams, marketing teams, pollsters and other groups of people who may have been involved in deciding just the LOOK of the website. Shocking, really, that they couldn’t come up with better. Really, I just find it looks boring :/

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