If you read our last post on how to easily maintain your business’ social media over the holidays but want to go the extra mile, then this is the post you’re looking for! You’re feeling festive and want to take your social media to the next level — and we’re here to tell you how.
You’ve managed your social media channels successfully throughout the year, and now the holidays are here. Should social be the same as any other day? Or should holiday social media for businesses be different?
The answer to that is two-fold when it comes holiday social media for businesses. Manage your social media with the same objectives you’ve had throughout the year; ultimately, you want to focus on leads and conversions. You’ll use social content to amplify messages, interact, engage, and make new connections. Next, you change your social content to suit this time of year by creating new opportunities to engage, amplify, and convert.
Before diving into how to make your business’ social media as festive as you are, there are a few things to think about.
What If Your Business Takes a Break During the Holidays?
What does the holiday period mean for your market if you are in, for example, a health-related industry or a service sector such as government, insurance or IT? Your office may be closed for an extended period of time, although you may be there for emergencies. However, while your office may be taking time off for the season, that doesn’t mean that your audience is. Use these approaches in your strategy:
- Use social media to communicate holiday business hours and emergency contact details.
- Invest resources in delivering quality messaging that reflects the time of year to your audience. Consider funny or deeper messaging with graphics or video to connect with your market and keep your business at the forefront of their mind. Tone down and sales immediate offer messaging, but towards the end of the holiday season introduce January offers, sales or promotions.
And If Your Business Doesn’t Take a Break…
If your business doesn’t shut down during the holidays, here are some ideas on how to make good use of your social media and stay active:
- Use your social media to publicize your opening and closing hours
- Create new and seasonal graphics for your social media accounts
- Focus on daily offers and specials
- Promote special events, competitions, or promotions, and encourage shares and new follows
- Share images and videos of people enjoying your product or service over the holiday season
- Towards the end of the holiday season, begin promoting special offers, events, and activities for the New Year.
Work in Real Time
Instagram, Facebook, and Snapchat are great for holiday social media for businesses. They have stories features, which allows marketers to upload images and short videos that disappear after 24 hours. This limited view content means your audience will be immersed in what’s happening with your company, and give them an inside look at what’s going on. Doing this will help consumers feel included in the company as well as building anticipation for your holiday offers. Using real-time content to drive traffic to your site is a great way to increase engagement and attract new customers.
It’s The Season For Sharing!
Holiday social media for businesses is all about sharing! If you own a retail outlet and know that someone is using one of your products over the holidays, ask for a photo and share on all your social media sites. It will not only promote your products, but it’ll also show that people actually use and love your products! Capitalize on customer interactions, and always share images that your customers share online — and, be sure to tag yourself so you can track data.
In addition to sharing their posts, like and comment on your followers’ posts and highlight their activities and events. This builds engagement and the more you share and comment on other posts, the more engagement you’ll receive!
Give Back This Holiday Season
The holiday season is a time of giving, and one way you can give back to your followers is by having a giveaway or competition. Competitions generate a lot of engagement and interest on social media — if they’re done well and the prize is worthwhile. If your main product or service isn’t ideal give-away material, team up with another local business, and do a cross-promotion with their product as the prize.
Some folks will follow you at the last minute simply to enter the competition, but they could eventually become leads for your business if you make the competition a good one and your overall social content is strong Running holiday-specific competitions is definitely worth the effort.
Caption competitions are an excellent form of holiday social media for businesses if they are funny and quick to complete. A caption competition involves uploading photos to your feed, and the best caption from a follower wins a prize. Alternatively, you could direct people to your website and then they have an opportunity to see your content and special offers — again, increasing the potential for conversion.
Competitions — especially ones with captions and answers — require the entrant to come back when the competition closes. The return traffic presents another opportunity to engage and convert. Remember that with competitions you must follow privacy laws and regulations around the use of private individuals’ data.
If you’re looking to do a giveaway, there are a number of ways to give engagement from those who want to enter. You can make it an entry requirement for followers to tag 2 of their friends in the comments, gaining more impressions and increasing engagement with your post.
Be Hashtag Savvy
Standing out is challenging, but you increase your opportunities to do so — and be found in searches —by using the right hashtags. User’s feeds will be flooded with festive snaps, and using hashtags is one way you’ll be able to stand out and be found among the rest. Using hashtags during the holidays is just as important as at any other time of the year.
Hashtagify.me can help you find the right and trending Twitter hashtags for your posts, while Focalmark.com does the same for Instagram images.
These are just a few ideas on how to amp up your social media presence for the holiday season, but this list definitely isn’t exhaustive; there are tons of ways that you can introduce holiday spirit to your posts. For more tips on how to take advantage of the season with your digital marketing strategy, call TechWyse today at 866.208.3095 or contact us here.