Internet Marketing June 4th, 2009
We are one month away from finding out what the true market share is going to be for the new, Microsoft ‘Decision Engine’ – Bing. Given all the buzz, we are expecting that Bing is going to initially show an overall increase in market share compared to the market share that both Bing and Live were showing. Microsoft Live is going to give Bing automatic market share because the domain now forwards to Bing as well!
This is good news for Microsoft because over the year, they have been consistently gaining market share over all year – albeit slowly.
This growth has not come at the hands of Google. Instead, we have witnessed a continued downward trend of Yahoo! and all other engines. We have been left with seeing increases in market share mainly with Google and Microsoft.
Google has continued its rise over the last year and is handily the number 1 used search engine on the web today. The only threat, albeit small, is the initiatives being developed by Microsoft.
Given the recent trends which have seen slow gains of Microsoft Live and drastic decreases in the people using Yahoo!, we are making the prediction that Microsoft and its new engine, ‘Bing’ could at least pull even and overtake Yahoo! By the end of the year.