Internet Marketing April 5th, 2013
Three out of 4 search engine made a “March” upward this past month but Google continues downward. In the past 6 months Yahoo!’s and Bing’s market shares have increased month over month, while Google’s shares have down the exact opposite. And Baidu continues to play snakes and ladders with its shares. Statistics provided by Net Market Share.
Google’s search platform most definitely hasn’t changed for the worst; however, its competitors such as Facebook (and partner Bing) is changing for the better. As Facebook continues to improve its search capabilities, Google needs to expand its search functions. Actually, it seems like all three major search engines all have their targets aimed at Google, continue reading to learn how.
When Marissa Mayer left Google, did she take some market shares with her? Yahoo! might not be putting 100% into revamping its search platform (just yet) but Mayer is re-fashioning Yahoo! as a tech company. She’s cut out the drag partnerships and its building new relationships with value companies. In case you’ve yet to hear, Yahoo just partner up with Dropbox a few days ago.
Bing may be living in Google’s search shadow; nonetheless, maybe Bing’s playing the classic “anything you can do, I can do better” game. Bing recently released “people snippets and subjectship” which is similar to Google’s authorship. Bing may be sitting in the back seat of Google’s search engine; however, being the vehicle for Facebook’s Graph Search gives its search reach a great competitive edge.
At the moment, Baidu can’t really compete with Google’s market share dominance, so why not develop Baidu Eye. Rumour has it, Baidu is currently in the stage of creating a prototype comparable to Google Glass.