Search Engine Market Share January 2010

Search Engine Market Share January 2010

The Rich Keep Getting Richer

Google welcomed us all to a new decade by posting their best market share results since we began reporting the search engine market share results many years ago.

Search Engine Market Share January 2010

Google Claims Another Big Chunk Of Market Share

Google seems to be doing everything right these days.  Perhaps there latest focus on mobile is an indicator of continued supremacy in the search engine market share battle.  Nevertheless, at 85.80% of all searches done online worldwide, Google continues to squeeze the throats of both Bing and Yahoo! who are becoming more irrelevant with each month that passes.  Google has not gained more than 5% market share in the last 2 years.

Yahoo! Continues Downward Trend in Search Market Share

Still a distant number 2 in the search engine market share battle, Yahoo! continued the downward trend in search.  Our own Mr. Hogan wrote a nice piece this past week explaining some possible causes for this trend.  In February 2007 Yahoo! had a market share of about 10.46%, now this number is down to 6.15%.  Amidst this continued slide, Bing has partnered with Yahoo!.  Time will tell to see whether the market share will continue turnaround or whether the takeover continues to look less relevant.

Despite Plenty of Traditional Media Advertising Bing Still Not Performing

We have been very excited about the renewed attention that Microsoft has been placing on its search engine.  There has been a lot of traditional advertising about the ‘Decision Engine’ and we have also seen some wonderful features, many highlighted on the Bing blog.  Unfortunately this is not resulting in improved market share. Media giant Rupert Murdoch has attempted to chip away at market share by disabling content from Google itself.  The method seems old school by way of thinking though and we don’t see this having any real positive impact for Bing.




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  • avatar

    As for the data mentioned above these stats seems to be really different from what others have mentioned and that too way apart…please refer to,
    It will be really greatful if publishers just dont publish the post just for the heck of it but also do a proper research to provide accurate information…

  • avatar
    Alok Kumar 


    Google is pretty effective player in this area and will continue rule for time to come

  • avatar

    All that matters is Google's algorithm ! I work in a technical field and only use Google for searching. There is no second option. Tried Bing and Yahoo but not able to show relevant results. For example if search query becomes lengthy Google still be able to show relevant results but bing messes up the results. But if two or three words are used as search terms both will show relevant results.
    Rupert Murdoch's plan to introduce payment for reading public news is not a good way to make money in this social-network world. What he plans is to show a small description of news and then to register and pay to read the rest. Who will read news in that way?We have choices ! If not one news service people go for another.

  • avatar

    If the trend is going like this Google can cross the magical '90'. It seems Google has mastered the search terrain very well. What I feel is Google's real effort in making the entire search scenario a perfect one is paying them off.  Yahoo and Bing can learn it from Google on how to improve their search interfaces.

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