Internet Marketing February 9th, 2009
Businesses need to know where people are going to make their searches. A smart business owner wants to know these trends and make sure that their company is represented well on the search engines. A trend is certainly unfolding amongst the big search engines. The big one is that Google continues to gain market share and Yahoo! continues to drop.
Search | Jan-09 | Dec-08 | Nov-08 |
81.48% | 81.26% | 81.11% | |
Yahoo! | 10.22% | 10.43% | 10.47% |
Bing | 2.95% | 2.96% | 3.00% |
AOL | 1.94% | 1.96% | 2.01% |
Live | 1.67% | 1.59% | 1.56% |
Ask | 0.97% | 0.96% | 1.03% |
Other | 0.12% | 0.13% | 0.13% |
For a change I think that it is worth mentioning not only the trend of Google’s continued rise, but the ramifications of a dwindling search market with Yahoo!. Those that follow search engine news know that Microsoft tired and failed to buy Yahoo! in 2008. The feeling was that it was undervalued. If this trend continues, month after month, the board at Yahoo! and its shareholders may have to wonder whether they shouldn’t have taken the offer when they could have.
Here are the movers in January 2009
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Google has started 2009 on a happy note indeed. While Google’s gain is no surprise Yahoo’s loss offers some surprise. For it’s not as bad as one expected with Yahoo. The small slump is some consolation considering their current plight. But Yahoo needs to hold steady to make the search game more interesting.