Search Engine Optimization February 3rd, 2009
As we head into 2009, with recession fears and tightening budgets, internet marketing continues to grow. Internet savvy marketing departments are recognizing where the best money is spent — not in print, not in radio. Search marketing is the most measurable form of marketing available today.
If your 2009 News Year’s resolution was to ramp up your web presence on the internet, I might wonder why it wasn’t a thought 5 years ago. It’s never too late to begin, but what will be the key for you, is that once you start, that you keep it going. The internet changes so fast. You cannot afford to lapse in planning, research and execution.
The winding road to web marketing success in 2009 is to make every moment of your online marketing count. You should always try to anticipate your customer’s needs, be flexible in your decision making and ensure you allocate a dedicated amount of time and resources every week. Let's look at a few things that I expect to jump in leaps and bounds in 2009.
Social media and business networking continues to rise in popularity with no signs of slowing down. Social networking sites like FaceBook, Twitter and LinkedIn provide a fun and convenient way of keeping in touch with friends, business associates and even clients.
Social media provides a constant outlet to reach out to new business and build connections. Create a profile on a network, track it with Google analytics and watch your presence expand.
Blogs are no longer just about daily diaries and weekly personal griping. Companies have slowly realized the power of weblogs as community builders and content creators. Blogging and commenting on industry-related blogs is a nice way to build an online reputation, but even better is to employ your own blog as a part of your own web property.
Utilizing your own blog is a powerful way to distribute content including articles, press releases and general commentary about your company and industry information. All this adds up to attracting new customers and expanding the reach of your brand, by providing product or service related material.
One year ago, it was reported the number of mobile phone devices had hit 3.3 billion, half of the planet’s total population. It’s pretty tough to ignore such a monumental number, and despite this, mobile search marketing is still pretty much in its infancy.
Now with the rise of the Smart Phone including the revolutionary iPhone, we are already receiving requests to build sites specifically for Smart Phones. Why? Because traffic is coming from Smart Phones!
Social media, blogging and mobile search marketing all add up to one thing. Individualize and personalized search!
Google has been experimenting with personalized search for a couple of years now. Such features include allowing users to maintain a history of searches, allowing you to revisit previously viewed pages and ability to rate the pages in the index.
SEO and search marketing are becoming ever more complex. Search engines are tweaking results based on visitor behaviour and not just inbound links and onpage SEO while web properties adjust their front-end with features that allow users to bookmark pages via social networking. This gives business a stream of continual communication and expanding brand recognition.
As 2009 begins SEO is now beginning to include:
Search marketing is evolving!