Search Engine Market Share August 2009

Search Engine Market Share August 2009

Google Takes A Fake Jump In Market Share

According to Hitslink, Google took a large jump in search engine market share in August 2009.  The jump although representative of current trends was a move to correct automated traffic that was being generated on Chinese search engine ‘Baidu’.

This correction also resulted in a nominal improvement in market share for Yahoo! and Bing.

Considering the reallocation of Baidu market share however, the real improvements for both Yahoo! and Bing may actually have been negative.  Microsoft cannot be happy about the failure of Bing to show continued improvement or build upon the initial buzz from June 2009.

Search Engine Market Share Numbers August 2009


Google Gets Boost To Market Share Thanks To Inaccurate Data on Baidu

With a market share rate of 83.33%, Google now enjoys the highest market share rate in its history.  The rich keep getting richer.  Several other innovations are expected to launch (including Caffeine) quite soon.  We will see shortly the reaction that visitors have to the upgrades made by Google.

Yahoo Gets A Slight Boost In Market Share

While Yahoo! is launching all kinds of innovations as a company the interest in their search engine continues to dwindle.  In November 2007, the market share was at 10.86%.  In August 2008, market share was 9.68%.  Even with the latest Microsoft announcement the improvement has been negligible as the search engine now has a market share of 7.28%.

Bing Market Share Stays At About Same Rate As When It Was Live

That’s right.  Back in August 2008, the market share for Bing was 3.88%. If you accounted for the market share of both Live and Bing (before Bing’s launch) the share has remained stagnant.  Bing has shown a 3.52% market share in August 2009.

Market Share Summary – August 2009


  • #1 Google – 83.33% of market share in August 2009. Up from 78.45% in July 2009 and up from 80.45% in August 2008.
  • #2 Yahoo! – 7.28% of market share in August 2009. Up from 7.16% in July 2009 and down from 9.68% in August 2008.
  • #3 Bing (and Microsoft search portals Live and Bing) – 3.52% of market share in August 2009. Up from 3.17% in July 2009 and up from 3.37% in August 2008.

    It's a competitive market. Contact us to learn how you can stand out from the crowd.

    Read Similar Blogs

    Post a Comment


    • avatar

      For Microsoft, which is poised to take over search at Yahoo, this is not a good news. I think Bing’s initial surge is simply not becoz of marketing only but many people started loving Bing as a search engine than ‘Live’.

    • avatar

      First of all, I am happy to hear that Google’s share increases to a new peak. A great company and great work!
      Secondly, I like Bing as well. I am currently using two of them together to make sure I won’t miss any important thing.

    • avatar

      Sea-bird: Agreed. When analyzing the success of a new product, you need to account for that initial marketing push. MS is smart enough to know that they have to push, and push hard, to get Bing to successfully break into the search engine market. I suspect that once that initial marketing budget has been exhausted, we will see a big slow-down in Bing’s momentum.

    • avatar

      But Bing has improved its usage and market share in the United States. No doubt Bing’s rising trend is encouraging for Microsoft, after all its their second month since the release.
      My two cents is we need to wait for sometime to confirm whether this initial rise is resulted by the backing of M’s massive marketing campaign, will it last in the future.

    • avatar

      DJ: It cannot be said that Bing’s growth has stagnated. Reports from the analytics firm Comscore shows although it has slowed down still Bing is creeping ahead.
      Microsoft team looks like it is doing really good work with Bing.

    Ready To Rule The First Page of Google?

    Contact us for an exclusive 20-minute assessment & strategy discussion. Fill out the form, and we will get back to you right away!

    What Our Clients Have To Say

    Luciano Zeppieri
    Sharon Tierney
    Sheena Owen
    Andrea Bodi - Lab Works
    Dr. Philip Solomon MD