Search Engine Market Share April 2013

Search Engine Market Share April 2013

Search Engine Market Share April 2013

Only 2 of the 4 top search saw a search market share increase for the month of April. Both Google and Bing stole a few share crumbs away from Yahoo! and Baidu. All losses and gains aren’t anything to write home about; nonetheless, overall total shares of the top 4 reaches the highest percentage in the past 6 months pushing AOL and Ask further off the map. Statistics provided by Net Market Share.

Share Engine Market Share March 2013

Google Mobile Matters

Google looks up from the past two months; however, it must keep an eye on its vertical search competition. With the volume of traditional search lowering, Google is focusing more on mobile search and Google Now is one its many tactics in maintaining mobile search dominance. Mobile users in search of local businesses are turning to site such as Yelp and even Facebook Graph Search is stepping on Google’s search volume.

Yahoo! Shopping Spree

With only a slight drop from March, Yahoo! is continuing to revamp and is directing more focus on its mobile reach. In the past few months, Yahoo! has been on a mobile spending spree, acquiring to-do app Astrid to news reader Summly.

Bada Bing

Facebook`s powered by Bing Graph Search is now live to all. The hype surrounding it`s capabilities may have assisted April`s small search market share gain. It will be interesting to see how this search feature influences user search patterns for the month of May.

Baidu Back Down

After spending two months on idle, the Chinese search engine, Baidu reached it’s highest market share hold in the past 6 months; nonetheless, dropped back down for the month of April.

Post By Vanessa Copeland (104 Posts)

Vanessa is fresh to the world of Internet marketing but as a digital native, she is quickly catching up to speed. Working with a strong focus on social media, Vanessa aspires to learn all aspects of this fast-paced industry.

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10 Comments

  • avatar
    TheMarkSquared 

    on 

    I guess nobody’s surprised that Google is still on top. It’s fast, reliable, and simple. Heck, I even use it sometimes to test my internet connection! Keep on posting!

  • avatar

    It’s always a good thing to see how many people use a specific search engine. I am surprised that Baidu is so big, but I guess that is because there are over a billion people in China. I always kind of thought Yahoo was a lot smaller, but I guess I’m wrong.

  • avatar
    cliverederson 

    on 

    I think Bing will continue to make headway against Google. Windows Phone is gaining a bit more popularity lately, and Bing really is pretty good, despite it’s goofy name. I’ve been using it more lately out of privacy concerns over Google.

  • avatar

    I am surprised by your comment about using Baidu to target products/services ads for India. Are you sure? I could not find any definite statistics, but my gut feeling says that very few people in India would really be using Baidu search engine. It would be mostly google or bing. Do you have any statistics indicating the usage of search engine across various countries?

    • avatar
      Vanessa Copeland 

      on 

      @cashonwww I’m just taking an educated guess, since its a Chinese language search engine and gets most of its traffic from those countries. If you run into anything that can provide more insight, please share!

  • avatar

    Wouldn’t surprise me to see Bing surpass Yahoo at some stage in the near future due to how heavily Windows 8 relies on and integrates with it.

  • avatar

    Seeing these numbers really puts things into perspective. Google is by far the industry leader. A search engine like baidu will always have large numbers just due to the fact they are based out of China and can use there enormous population to their advantage.

  • avatar
    thomas1117 

    on 

    I had no idea on how big Google was as a search engine! I was sure that they would be the largest, but with all the advertising Bing gets, I figured they would have at least 10 percent of the market share.

  • avatar

    Looking at the current statistics, it seems that it is still worthwhile to try to rank on Google due to the large difference between it and the rest. However, I also think that Baidu and Bing are worth looking into as I think their popularity will pick up.

    • avatar
      Vanessa Copeland 

      on 

      @runejet,
      Google is most definitely the place to be! 😉 And yes, I agree that Bing is playing all its cards right and its worth looking into. Baidu, however, might only be worth looking into if your creating ads for products and services available in China, Japan, Thailand, Egypt and India!

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