Internet Marketing May 6th, 2013
Only 2 of the 4 top search saw a search market share increase for the month of April. Both Google and Bing stole a few share crumbs away from Yahoo! and Baidu. All losses and gains aren’t anything to write home about; nonetheless, overall total shares of the top 4 reaches the highest percentage in the past 6 months pushing AOL and Ask further off the map. Statistics provided by Net Market Share.
Google looks up from the past two months; however, it must keep an eye on its vertical search competition. With the volume of traditional search lowering, Google is focusing more on mobile search and Google Now is one its many tactics in maintaining mobile search dominance. Mobile users in search of local businesses are turning to site such as Yelp and even Facebook Graph Search is stepping on Google’s search volume.
With only a slight drop from March, Yahoo! is continuing to revamp and is directing more focus on its mobile reach. In the past few months, Yahoo! has been on a mobile spending spree, acquiring to-do app Astrid to news reader Summly.
Facebook`s powered by Bing Graph Search is now live to all. The hype surrounding it`s capabilities may have assisted April`s small search market share gain. It will be interesting to see how this search feature influences user search patterns for the month of May.
After spending two months on idle, the Chinese search engine, Baidu reached it’s highest market share hold in the past 6 months; nonetheless, dropped back down for the month of April.