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Internet Marketing March 5th, 2009
There have been rumblings coming out of the Microsoft world that Bing is testing a new search platform entitled Kumo. If successful, the name will certainly change from it’s test moniker to something better suited to the Microsoft corporate identity or the ‘Live‘ brand.
Evidence of the continued growth of the Bing platform can also be felt in Canada. I have received reports from undisclosed sources that Bing is severing its relationship with the Canadian carrier of the Bing product called Bell Sympatico. The unsubstantiated source stated that Microsoft Canada is looking to purchase Bell’s interest in the search portal to ensure 100% ownership. The interest in doing this could stem from the new search platform in development by Bing. It could be easier for Bing to implement this new engine to all of their search platforms with proper ownership.
From a company wide perspective this report is not surprising. We have received far less support from our Toronto based Sympatico office over the last several months. Follow through on this action would mean the need to develop a completely new support system for agencies and search firms.
While this announcement is from a trusted industry source it is still unsubstantiated. We would be interested to hear any comments from other partnership portals in other countries with regards to ownership stakes and/or impending changes that will drastically affect they way they look and work.
A change like this definitely has the ability to drastically affect the search engine landscape. Exciting times in the search engine marketing industry!