Hello and Happy Tuesday!
This week in Internet marketing, we’ve recapped the best and most interesting articles from our October weekly roundups. We’re looking at social media strategies that hurt your business, as well as how to incorporate brand personality into your content, and SEO tips for startups. We’re also looking at branded ad campaigns, and the evolution of web design.
Don’t have time to read the article? Check out this month’s Five Tips with TechWyse podcast — with expert commentary from Mike Oldfield, TechWyse Account Manager — in which we share the most actionable tips from each blog:
In our October 10th weekly roundup, we shared some important wisdom from LaKesah Womack. Womack explains that failing to implement an effective social media strategy can hinder your business’s success. She encourages all small businesses to take advantage of social media, but to avoid these common mistakes: cheap or ugly graphics, design inconsistency, content inconsistency, no community engagement, and no investment to reach your target audience.
In this article, author Michael Brenner says that “organizations with the most successful content marketing strategies reflect the unique personality of their brand.” In order to come up with an unbelievable content marketing strategy, Brenner’s advice is to know thyself (what is your brand voice?), understand your buyers (what are your buyers interested in?), and know your options (what are other brands doing?). We shared this insightful article in our October 3rd weekly roundup.
Startups and new businesses often lack the necessary time and resources to prioritize SEO. Tereza Litsa shares essential steps for a successful SEO strategy in her article for SearchEngineWatch, which we shared in our October 24th weekly roundup. The best tip? Check your website for low hanging fruit. Duplicate content, 404 errors, broken images and broken links all contribute to your site’s SEO optimization.
In our October 17th weekly roundup, we shared some important tips and advice from author Stephanie White. White explains why it’s important to consistently bid on your brand name. If you don’t, a competitor might. This inexpensive strategy allows you to control the message of your campaigns – and you can use this opportunity to test ad copy and site links, for example.
This month, T Alhat discusses advancements in the world of web design. Gone are the days of slow loading pages and complicated designs. Instead, para-lax and mobile-first design have taken the lead. In fact, did you know that Around 60% of all Google searches are performed on mobile devices? The key tip here is to get responsive. We shared Alhat’s article in our October 24th weekly roundup.